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New in Regions (page 109 of 139)
Apr 06, 2010 | 04:50 PM CDT
By: Michael Doyle
In order to create brand impact globally, companies must be adept at transferring the product innovation that defines their brands to new markets while taking into account the unique requirements of specific geographies and cultures. Empowering regional product development sites through leaner management of an R&D knowledge base is a crucial component of this effort.
Apr 06, 2010 | 04:21 PM CDT
By: Fernanda Bonifacio
As market continues to thrive, global brand owners employ regional growth strategies.
Apr 06, 2010 | 03:14 PM CDT
By: Carrie Lennard, Euromonitor International
Looking beyond the obvious in color cosmetics, Euromonitor International examines which categories and markets are holding up best, how niche trends are developing and predicts where future growth is likely to come from.
Apr 02, 2010 | 03:01 PM CDT
P&G's live television promotion involves consumers and puts reinvented brand structure in the spotlight.
Mar 25, 2010 | 08:46 AM CDT
Helping Avon enlarge its position in the antiaging skin care category, the company has acquired U.K. skin care company Liz Earle Beauty Co. Limited.
Mar 18, 2010 | 09:46 AM CDT
Brand owner's largest R&D facility outside of the U.S. to strengthen commitment to China market, which remains a significant long-term growth opportunity.
Mar 11, 2010 | 01:45 PM CST
Though the natural segment of the personal care market continued to push ahead in 2009, despite the global recession, marketers need to develop an understanding of their target market, including their definitions and expectations of "natural."
Mar 03, 2010 | 11:46 AM CST
By: Cristina Kroll
Brands look outside of home markets for sales growth.
Mar 02, 2010 | 10:53 AM CST
By: Svetlana Uduslivaia, Euromonitor International
While U.S. and Canadian consumers watched their spend, a number of segments picked up the slack for some of the sales loss.
Feb 02, 2010 | 03:09 PM CST
By: Priyanka Bhattacharya
Claims may become harder to make in the Indian market; brand creates range of products specifically for Indian consumers; and brand expansions and acquisitions illuminate regional consumer trends.