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Inside Brazil: Direct Sales Grow 14% in 2008

By: Fernanda Bonifacio
Posted: June 5, 2009, from the June 2009 issue of GCI Magazine.

IFF’s new creative center outside of São Paulo will, according to the company, help it study and understand the preferences of consumers and how they affect and are affected by global trends.

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The world’s largest perfumery and cosmetics franchising network, by its own accounts, O Boticário closed 2008 with growth of 25%—reaching $520 million in revenue. The positive year included the opening of 195 stores and the announcement of $80 million in capital investments through 2012. The capital injection will be focused on expanding the brand’s factory, which produces approximately 80 million units per year, and on the construction of a new distribution center near São Paulo.

According to company president Artur Grynbaum, the new facility operations are projected to begin in the second half of 2009 and generate 200 jobs within the company and in support companies. “The new distribution center will be crucial to provide more efficient and flexible deliveries by increasing our supplying capabilities to more than 2,600 stores in 1,520 Brazilian cities,” he said.

Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. During 2002–2008, she represented ABIHPEC and its member companies globally.

Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. During 2002–2008, she represented ABIHPEC and its member companies globally.