In connection with its annual incentive trip for greater China sales leaders, Nu Skin Enterprises reiterated its goal of reaching $1 billion in annual revenue in the greater China region by 2014.
“In 2010, when we set our $1 billion sales goal for the greater China region, it seemed like an aspirational target,” said Truman Hunt, Nu Skin’s CEO. “However, with momentum building in the region and the positive response we are receiving from customers in this growing market, we now believe the goal is achievable well within the original time frame. Furthermore, we continue to work toward our long-term vision of achieving $5 billion in global annual revenue by 2020. We believe that our global business will continue to perform well into the future as we continue to build on our innovative ageLOC product platform, including our new weight management system scheduled to be introduced later this year.”
In addition to the greater China sales trip, the company is also hosting its annual Nu Skin Korea convention in Seoul. South Korea is one of the company’s top markets, and the convention will highlight the ageLOC Body Spa, one of the company’s most recent innovations.