[video] How Shiseido and MatchCo are Disrupting Makeup Personalization

Shiseido Americas Corporation recently launched an iPhone beauty app, Made-2-Fit, which is powered by MatchCo AI and uses the phone's camera to scan users' skin tones and then generate a custom-blended bareMinerals Fresh Faced Foundation ($49 for a 30 ml bottle) that is subsequently delivered to the consumer's doorstep. The required six skin tone scans are led by the app's virtual makeup artist voice guidance.

At the time of Shiseido's acquisition of MatchCo, Howell said, "Today our MatchCo customer experiences her own bespoke foundation individually made to match her skin tone from the comfort of her own phone, but this is just the beginning. As part of the Center of Excellence, we look forward to collaborating with the brands in Shiseido's global portfolio to usher in a new age of personal­ization, A.​I. for Beauty."