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Fine Fragrance Finds Silver Lining
By: Karen A. Newman
Posted: February 2, 2009, from the February 2009 issue of GCI Magazine.
Annick Goutal, the Paris-based fragrance house, grew out of the passion of its founder and namesake, and the company and its artisanal fragrances have grown into an international brand with an amazing growth curve.
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Even the nastiest weather clears eventually, and so too will the economy right itself in due time. Steps the industry takes now can help ensure a speedy recovery from these tough times and create a new way forward that answers the challenges it faces in general, and not just during cloudy weather.
In this down economy, Phillips reminds us, people are watching every dollar they spend. “They want their purchases to be meaningful, and not frivolous. Nobody needs another lipstick or fragrance, yet women still want to look and feel their best,” she says.
“We need to continue to foster the mystery, allure and intrigue about fragrances and make them even more spectacular than they are.”