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Fragrance
New in Fragrance (page 42 of 59)
Feb 27, 2009 | 12:02 PM CST
Profile: Creating Scent Connections
By: Alexendra Voigt
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.
Feb 20, 2009 | 11:24 AM CST
Ferragamo Featured in Video Game
Company's perfume collections are advertised on virtual roadside billboards in racing game.
Feb 18, 2009 | 09:34 AM CST
Givaudan Reports Positive 2008 Results
Company reports a 6.7% increase in sales; chairman believes solid business model and long-term strategy will serve the company well in ongoing economic downturn.
Feb 11, 2009 | 11:15 AM CST
Demand for Flavors & Fragrances to Reach $5.3 Billion
The Freedonia Group forecasts growth of 3.7% annually through 2012; fragrances will play an important role in product differentiation, aiding demand growth.
Feb 09, 2009 | 10:52 AM CST
IFF “Cautiously Optimistic” as it Announces Fiscal 2008
Company reports a 2% sales increase; decline in net income. CEO remains optimistic about 2009.
Feb 06, 2009 | 09:23 AM CST
LVMH Reports Gains in Fiscal 2008
Success of men's fragrance and the company's Sephora retail model lend to revenue of €17.2 billion.
Feb 05, 2009 | 09:45 AM CST
Lauder Reports Q2 2009
Sales decline 6%. Skin care sales flat, hair care makes profit and fragrance sales take brunt of economic climate.
Feb 04, 2009 | 02:58 PM CST
Live From New York: Shopping for Necessity, Not Luxury
By: Nancy Jeffries
The Fragrance Foundation’s State of the Industry Panel returns after a year’s absence, providing a crucial glimpse into the future of the global fragrance market.
Feb 02, 2009 | 04:31 PM CST
Fine Fragrance Finds Silver Lining
By: Karen A. Newman
Cautious optimism shines through as fragrance marketers push ahead with launches, expansion plans and new opportunities for fragrance consumers.
Jan 27, 2009 | 10:01 AM CST
Calvin Klein Fragrances Launches Online Brand Experience
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.