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Natural & Organic
European Natural Cosmetics Sales Approaching €2 Billion
Posted: October 1, 2009
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The report, produced by continuously tracking the European natural and organic cosmetics market since 2003, finds the competitive landscape has changed significantly. High growth rates have been responsible for mergers, acquisitions and an influx of new entrants. Rising competition is leading natural and organic cosmetic brands to expand distribution outside traditional sales channels. This strategy has enabled the Swiss company Weleda to consolidate its position as market leader.
With competition for retail shelf-space stepping up, Organic Monitor expects market winners to be companies that can successfully differentiate their products from competitors. New entrants and existing participants are advised to consider strategies based on product differentiation and market segmentation; companies should target specific consumer groups or sales channels.
The latest figures on the European natural cosmetics market, including market growth projections and business opportunities are highlighted in a dedicated workshop in the upcoming Sustainable Cosmetics Summit. Taking place in Frankfurt (November 16–17), the summit will also have a high-level conference with presentations from leading natural and organic cosmetic companies, certification agencies and ingredient suppliers.