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Behind Your Pearly Whites

By: Leslie Benson
Posted: February 4, 2009, from the February 2009 issue of GCI Magazine.

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GCI: In your opinion, how is the oral care industry changing?

Diann Bomkamp: Americans today pay a lot of attention to their looks. Whitening seems to be a relatively simple way to have a younger appearing smile, and is one of the most common esthetic dental treatments for adults. It is so popular that patients can choose to have it done in-office with dental supervision or at-home with either dentally prescribed products or over-the-counter products.

GCI: What advancements have been made in teeth whitening recently?

Diann Bomkamp: There are now products besides the traditional peroxides being used for whitening, such as the use of calcium and phosphate technology (amorphous calcium phosphate-ACP), which offers the potential for aesthetic and preventive benefits from toothpastes, polishing pastes and other products. ACP consists of an unstructured form of calcium phosphate molecules that help remineralize enamel. It also may offer cosmetic benefits by filling in tooth surface defects that make a dull and darker tooth look brighter.