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New Branding Accompanies New Boots No7 Products

Posted: October 23, 2012

In celebration of its new two-step skin care range (No7 Beautiful Skin) and a new range for mature skin (No7 Lift & Luminate), Boots No7 is revealing a reinvigorated brand image, which aims to make it even easier for consumers to find the ideal beauty products that best fit their needs.

Born in Britain in 1935, No7 launched with the slogan, "The modern way to loveliness." Through the decades, the brand has continued to progress while always catering to its core consumer with products that help her feel good inside and out. Leveraging the brand's expertise in pharmaceutical-based health care and consumer testing in skin care, No7 has become a trusted brand for women all over the world.

"Since our national launch in 2007, we have seen tremendous brand loyalty and growth with the U.S. consumer," says Steve Lloyd, CEO of Boots North America. "It is our continued commitment to bring the latest in skin care research and development [that] offers consumers exactly what their skin needs. Through the much anticipated relaunch of No7, we are delivering skin care products for every stage of a woman's life, empowering her to feel good about her product purchase."

No7 Beautiful Skin is a two-step cleansing and moisturizing system for all ages designed to shift daily skin care from the three-step routine by eliminating the need for a toner. Presented in color-coded packaging, No7 has created a system to help consumers identify the tailored skin nutrition needed for each individual skin type. And beauty advisors in select Target stores are trained to provide personalized service and further assist in the product selection process at retail.

Sleek, modern packaging across the entire No7 skin care range helps reflect the brand's commitment to changing with the consumer. To that end, No7 revamped the packaging of the brand's Regimen Boosts, Daily Essentials and Problem Solvers & Treatments ranges, as well as introduced new products to the ranges such as Rapid Spot Rescue, T-Zone Rescue and Overnight Revitalising Eye Balm. The brand also debuted No7 Lift & Luminate Day, Night and Eye Creams, targeting more mature skin.