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Setting his sights on in-cosmetics 2014 in Hamburg, Germany, Mintel global skin care analyst Chris Lindsley blogged about trends and innovations expected to be highlighted at the event, particularly the country focus on Brazil.
Lindsley writes, “At this year’s in-cosmetics in Hamburg, the Innovation Zone, will have a country focus on Brazil—one of the most vibrant countries in the world, with one of the largest beauty and Personal Care markets. Mintel’s team of industry experts will be on hand in the Innovation Zone showcasing innovative product examples from Brazil. In addition, I will reveal the latest consumer insights, product and ingredient trends in the Marketing Trends conference theater (Wednesday, April 2, 10:45–11:30 am).
“Today, Brazil’s impact spreads across the majority of beauty and personal care categories including:
Additionally, Lindsley writes of other expected highlights, “In the Innovation Zone, some of the products showcased will include the Vitabelle Fioliss Sealing Capillary Reconstructor Conditioner, which contains actives including creatine, D-panthenol and wheat protein and has been developed to restructure and reconstruct capillaries. Another highlight is the L’Occitane au Brésil Vitória Régia Flor do Dia (Victoria Regia Flower of the Day) body range that has been developed exclusively for the Brazilian market using ingredients containing vitória-régia extract from the Amazonia region. On the color cosmetic front, the show visitors will be able to see the Impala Colecao Isis Valverde Nail Polish inspired by strong and independent Brazilian women.”