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The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its eighth year of matching leading retailers with emerging beauty brands in 2014. Companies from all over the world must be approved to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be innovative and influential. For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with important retailers; however, the area is open to all attendees throughout the three-day event.
For 2014, CPNA is proud to announce the Discover Beauty line-up of:
The Discover Beauty program is a high-end, curated section centrally located on the show floor combining the best of both worlds: a customized buyer program complete with pre-arranged, face-to-face meetings as well as traditional exhibition presentation. This allows the brands to enjoy the exposure to all attendees at the show, but it also guarantees the face-to-face time with select specialty retail buyers to secure placement into key accounts.
All Discover Beauty brands are automatically enrolled for the 2014 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 13, 2014, as part of a private reception.
Cosmoprof North America will take place July 13–15, 2014 at the Mandalay Bay Convention Center in Las Vegas.