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Skin Care a Star in Germany

Posted: August 1, 2013

Skin care continues to shine in Germany's beauty industry, as Canadean research reports that facial care was the biggest skin care category there in 2012, but that hand care is set to show the most growth to 2017.

With a value CAGR of 2.6%, skin care is the fastest-growing health and beauty sector in Germany to 2017. Innovative products such as organic face creams and those with an emphasis on natural ingredients have helped facial care remain the largest category in the sector in 2012, with value and volume shares of 76.1% and 76.3% respectively. Facial care will retain the largest share of the sector by 2017, yet hand care is to show the most growth over the next five years, at a value CAGR of 4.3% and volume CAGR of 4.4% between 2012 and 2017.

Additionally, health and beauty stores have rapidly gained share of the sector over the past few years, far ahead of all other channels, including hypermarkets and supermarkets, as department stores lost share in the same period.