Event Coverage Sponsored by
CEW president Carlotta Jacobson tests products at the 2011 CEW Beauty Product Demo.
A much anticipated event, the Cosmetic Executive Women’s Beauty Award Product Demonstration was held March 9, 2011, at New York’s Metropolitan Pavilion. The event, which recognizes the best and most innovative beauty products of the year, featured more than 600 new products from 350 beauty brands that are competing for a spot as a 2011 CEW Beauty Finalist. CEW members, currently numbering 4,000, vote to determine the Beauty and Indie Award Finalists—with CEW board of governors members voting to determine the winners. This year, the Beauty Award Product Demo welcomed more than 2,100 beauty insiders to smell, touch and take home products in order to prepare to cast their votes for their favorites.
“This is probably the largest cosmetic counter there, is and everybody is showing their best,” said Carlotta Jacobson, president, CEW, who also discussed the categories—ranging from bath and body, hair care and coloring to cleansers, skin care, lip products, and men’s and women’s scents. She also provided insight into the voting process, noting that 130 finalists are chosen across 26 categories. The Indie Award recognizes independent companies that are less than five years old and independently owned. The award honors the company rather than a specific product or product line.
In addition, CEW introduced the Eco Beauty Award, which garnered 41 entrants, in response to the growing importance of companies’ environmental impact on the planet. The Eco Beauty Award is sponsored by Givaudan, and marks a new initiative intended to reward products that demonstrate best practice and progress toward sustainability. The 10 Eco Beauty Award finalists are selected by The Natural Step, an organization dedicated to enabling communities to better understand and integrate environmental, social and economic sustainability; the winner is selected by an Eco Beauty Award Committee.
The 2011 Eco Beauty Award finalists are:
The final award winners in all the categories will be announced at the Cosmetic Executive Women’s Beauty Awards luncheon on May 20, 2011.