Brands & Products > Skin Care | Global Cosmetic Industry

For L'Oréal Paris, the emphasis is democratizing advanced pigment science.

The Melasma Race Heats Up as L'Oréal Brands Expand Melasyl

The launches illustrate how brands are increasingly differentiating themselves by tailoring the same breakthrough technology to distinct consumer segments and positioning strategies.

While skin care rewards multi-SKU routine building, the hair care surface heavily rewards single-hero product positioning.

The Top 15 Brands & Retailers Dominating Beauty AI Citations

PLUS: 4 Actionable Takeaways for Product R&D & Marketing

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.

July/August 2026

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July/August 2026

Belle Brands global president Teresa Lo said Versed aligns with the company's strategy of acquiring high-performing, consumer-centric brands with strong retail appeal.

Belle Brands Expands Beauty Portfolio with Acquisition of Versed

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

Notably, 32% of millennials and Gen Z claim to have had procedures in the past five years, compared to 28% of those in the Gen X generation and 18% of baby boomers.

The Procedure-to-Product Pipeline Is Growing: New Consumer Survey Data

A staggering 56% of consumers say beauty brands explain the science of aging unclearly or not at all; a meager 12% state it is explained 'very clearly.'

The Longevity Illusion: FIT’s 2026 Think Tank Exposes the Credibility Gap in Beauty Innovation

'We founded Innovist on the conviction that Indian consumers deserve beauty products built on real science with full transparency on formulation, and that these products could be made in India to global standards”, said Rohit Chawla, CEO and founder of Innovist. “This partnership with L'Oréal brings together a deep alignment in this vision and product philosophy, with the global scientific innovation resources to grow this ambition. Together, we see a significant opportunity to build the next generation of beauty brands.'

L’Oréal Deepens India Push with Stake in Digital Beauty Challenger

"[W]e look forward to bringing L'Oréal even closer to the new generation of digitally-savvy Indian beauty consumers."

SkinCeuticals, CeraVe and Garnier will participate in OpenAI's global advertising pilot, placing L'Oréal among the first beauty companies experimenting with AI-native advertising at the moment of consumer intent.

L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery

Months after teaming with Nvidia to reinvent formulation science, L'Oréal is now embedding OpenAI across consumer discovery, advertising, content creation and biological research—signaling an industry-wide shift toward AI-native beauty.

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Brands must transition from being simple product providers to becoming indispensable, lifelong partners in a consumer’s personal growth and vitality.

Rhode Pushes Global Growth as e.l.f.’s Star Acquisition Expands into Latin America

CEO Tarang Amin recently highlighted Rhode and Naturium as key drivers of the company’s “whitespace opportunity” across categories and geographies.

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

Industry innovators are exploring new ways to bring energy back to the makeup aisle.

OliX is currently developing RNAi candidates for hair loss, hypertrophic scars, metabolic disorders and other conditions, leveraging its proprietary OASIS delivery platform.

L'Oréal Backs RNAi Drug Developer in $80M Bet on the Future Convergence of Beauty and Health

The funding will support OliX's pipeline across multiple therapeutic categories, including projects focused on skin and hair applications.

With the launch of Beauty Crush Skincare, Karen Behnke appears to be betting that beauty consumers want something more than clean—they want clinically driven regenerative biotechnology.

From 'Juice In, Junk Out' to Exosomes: Karen Behnke's Beauty Crush Signals Clean Beauty's Next Chapter

If Juice Beauty helped establish clean beauty's first era, Beauty Crush offers a glimpse of what the category's next chapter may look like.

Waldencast founders Michel Brousset and Hind Sebti will depart the company to lead Obagi alongside Bridgepoint, effectively taking one of Waldencast's most successful assets into its next phase of growth.

Waldencast Agrees to Sell Obagi Medical for up to $460M

For Bridgepoint, the acquisition is a bet on the continued convergence of dermatology, aesthetics and professional skin care.

The Pasadena store includes dedicated skin care testing zones, water-basin cleansing stations, skin scanning technology, scalp analysis services, and “The Beauty Lab,' where shoppers can receive personalized skin care lessons based on diagnostic insights.

Olive Young Plants Its Flag in the US as K-Beauty’s Retail Expansion Accelerates

The opening comes amid a wave of aggressive K-beauty retail expansion across the U.S. market in 2026.

From energy-based technologies to device-assisted application, skin care is becoming an interactive system designed to deliver measurable, experience-driven results.

LOOK BOOK: Beyond the Formula, Beauty Is Becoming a Technology Platform

The industry shift is moving from formula-centric thinking to active beauty systems that combine formulation with technology.

e.l.f. Cosmetics has engaged in a partnership with Survivor with the 'e.l.f.ie Advantage,' a vignette series airing surrounding the live broadcast starring content creator Delaney Rowe and Survivor contestant Tiffany Ervin.

e.l.f. Beauty Delivers 35% Q4 Growth, Tops $1.6B FY Sales as rhode & Naturium Drive Portfolio Surge

e.l.f. Beauty is forecasting 2027 net sales of $1.835-1.865 billion (12–14% growth).