MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.
MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.
MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.
Among the standout products entering the market are:
- XtendLash Tubular Mascara: Australia's fastest-selling mascara, with one sold every 25 seconds.
- Super Glow Bronzing Drops: Achieve an endless summer glow with this cult-favorite product, selling at a rate of one bottle every 42 seconds.
- Brow Laminate: Create the coveted laminated brow look without the need for a salon appointment.
- LipLights Shine Gloss: A must-have lip gloss featuring a built-in light and mirror for on-the-go touch-ups.
Sullivan said, "We are thrilled to bring MCoBeauty to the U.S. market, offering American consumers access to our innovative and affordable beauty solutions. Our mission has always been to make high-quality beauty products accessible to all, and we're excited to introduce our range to a new audience."
