To better understand the cross-category dynamics underway, Global Cosmetic Industry reviewed a range of recent launches to decode future innovation opportunities for brands.
JLCo Ana Suanes at Adobe Stock
Circana recently reported that Drazen at Adobe StockLike hair care, makeup’s recent boom has been driven by skin care-inspired innovation across product categories. Circana recently reported that "53% of makeup users look for hybrid makeup/skin care products," up 6% compared to 2022. And, according to a 2022 Mintel survey cited by Vantage, nearly 70% of U.S. female makeup users want multifunctional products.
Circana recently reported that Drazen at Adobe Stock
