The Lip Boom: Beauty x Care

Mar 17th, 2024

Jeb Gleason-Allured, content director, Global Cosmetic Industry

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

Beauty Hero at Adobe Stock

Lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year^a, or twice the rate of the overall category.

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MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

CEO Dimitra Davidson, said, 'Embracing innovation and acknowledging gaps in this space are at the core of our mission. We believe that by combining cutting-edge science with a deep understanding of the community's needs, we can create new skin care solutions that empower everyone to feel confident in their own skin.'

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Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

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