PAI Partners Acquires Majority Stake in Beautynova from Bluegem

PAI Partners is acquiring a majority stake in Beautynova from Bluegem.

The company now has a strong platform to accelerate that growth across all its major markets, including the United States and Europe.

PAI, together with Bluegem, will support Beautynova and its management team in achieving its growth strategy of further developing its brands.

Under Bluegem’s ownership since 2020, Beautynova has evolved into a leading professional hair care platform, more than tripling its sales and experiencing substantial geographical expansion, with a particular focus on the U.S. which today generates 18% of the company’s sales.

Stefano Banfo, Beautynova CEO, said, “Emilio and Bluegem have been a true partner, bringing unwavering support for our innovative vision and enabling meaningful growth. Over the last four years, the company has strengthened the senior management team and invested in state-of-the-art production facilities, world-class ERP systems and innovative product development, ensuring we have the resources and expertise to push boundaries and set new industry standards. We look forward to working with PAI and Bluegem as we continue on this exciting journey of innovation and growth.”

Emilio Di Spiezio Sardo, Bluegem founding partner, said, “Beautynova exemplifies our playbook of creating alpha returns from everyday consumer staple businesses. Through partnering with a strong management team in an industry with robust fundamentals, we have delivered business transformation underpinned by international expansion, digitalization and new product development. I would like to thank Stefano for his collaboration in driving this growth, which has swiftly delivered value for our investors. We are excited to share the second part of our journey with PAI Partners, a global investor with a strong track record in consumer businesses and a global footprint including the U.S., a strategic market for the company.”