Most Popular in:

Marketers

New in Marketers (page 137 of 176)

Jul 23, 2009 | 09:38 AM CDT

L’Oréal Paris Signs Mexican Actress as North American Spokesperson

Kate del Castillo to be featured in print and television advertising for Excellence hair color, scheduled to debut in the U.S. in the fall of 2009.

Jul 22, 2009 | 12:11 PM CDT

Avon Highlights Restructuring Plans; Jobs Supply Chain Impacted

Company to realign supply chain manufacturing as part of initiatives toward annualized savings of approximately $200 million by 2012-2013.

Jul 16, 2009 | 10:34 AM CDT

Lauder Undertakes Massive Sampling Program

Through its counter personnel, brand to distribute 250,000 10-day samples of its new night repair product during a four-hour window.

Jul 15, 2009 | 10:13 AM CDT

J&J Reports Q2 2009 Sales Decline

Skin care lines contribute to operational growth.

Jul 13, 2009 | 10:18 AM CDT

Mary Kay Sues Yahoo Inc.

Lawsuit issued for unauthorized links in e-mail messages.

Jul 10, 2009 | 09:32 AM CDT

P&G Closes Georgia Nioxin Operations

Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.

Jul 09, 2009 | 10:28 AM CDT

Coty Opens Russian Subsidiary

Opening provides company with a competitive in-market edge to advance sales, build business partnerships and strengthen global presence, according to CEO.

Jul 06, 2009 | 11:22 AM CDT

Corey Huggins: Driven to Beat the Odds

By: Brian W. Budzynski

Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.