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Aug 31, 2011 | 04:03 PM CDT
By: Aniko Hill
Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?
Aug 31, 2011 | 02:49 PM CDT
By: Katja Bartholmess and Ron Robinson
New social media tools are designed to better engage consumers and increase the impact of social outreach. A look at trends and best practices are step one in putting these tools to use.
Aug 31, 2011 | 02:38 PM CDT
By: Ross Glick
Taking on the challenge of conveying high-tech brand without losing the emotion and heart behind it while speaking to target consumers on many different levels.
Aug 29, 2011 | 04:17 PM CDT
Taking place in New York on September 21, the awards honor young beauty packaging designers.
Aug 26, 2011 | 03:48 PM CDT
By: Alison Aidlin, Elizabeth Del Pozo, Devin Homse…
This white paper from students in the cosmetics and fragrance marketing and management masters degree program at the Fashion Institute of Technology envisions the future of the prestige beauty category in the mass retail channel.
Aug 26, 2011 | 03:07 PM CDT
By: Stephanie Dishart, Pei Wong, Tanja Lindermeier…
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology discusses moving ahead in the categories of natural beauty and cosmeceuticals in the mass retail environment.
Aug 26, 2011 | 02:49 PM CDT
By: LaShada Allen, Asha Daniels, Corey Reese, Mela…
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology investigates the melding of fashion and beauty in the mass retail channel.
Aug 23, 2011 | 04:28 PM CDT
By: Jane Evison
The 2011 Unilever Fragrance Awards highlight fragrance's role in superior products.
Aug 10, 2011 | 03:37 PM CDT
By: Mary J. Palmieri
HBA blogger Palmieri feels the fun of summer with a new kid-targeted line of sunscreen products.
Jul 13, 2011 | 09:47 AM CDT
By: Jeff Falk
In the building where the Eiffel Tower was fabricated, Véronique Gohmann, international marketing and communication director, Yves Rocher, spoke of leveraging a 50-year-old brand identity to reinvent that identity, value, and connecting with and listening to consumers to develop products and foster the brand to remain a valued and relevant part of consumers’ lives.