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Cosmetic Executive Women (CEW) announced an expanded reach to consumers of finalist and winning products in its prestigious Insiders’ Choice Beauty Awards program. Thanks to an exclusive media partnership with the Meredith Corporation beginning with the program’s 20th anniversary, the 2014 Beauty Awards will reach Meredith’s 100 million consumers.
The partnership will enable CEW and Beauty Awards finalists and winners to reach consumers through Meredith’s multiple media platforms, which include magazines, television, and digital properties. In addition to driving awareness for the awards, the partnership will align the CEW Beauty Awards with Meredith’s Beauty Center of Excellence, a consumer insights-driven beauty leadership group and content curator with its finger on the pulse of what real women want when it comes to beauty.
“As we enter our 20th year of the Beauty Awards, our primary goal remains to distinguish superior beauty products with a CEW Beauty Award and help consumers make informed decisions when purchasing a product,” says Carlotta Jacobson, president of CEW. “We’re thrilled to partner with Meredith, a prestigious and multi-platform media company with trusted beauty experts, as we aim to reach and impact even more consumers this year.”
"We know beauty is an important subject to our 100 million readers," said Nancy Weber, executive vice president, chief marketing officer of Meredith Corporation. "Meredith is proud to promote the 2014 finalists and winners of the CEW Beauty Awards through our magazines, digital, and broadcast brands."