Unilever announced it has selected the seven winning companies that will take part in Go Global, a program that aims to partner innovative digital companies that are ready for international expansion, with seven of Unilever’s global flagship brands. Some of the winning companies include: Africori, NewAer, Songza, LifeSum and Thoughtful Media Group. These companies and two others will partner with Clear, Hellmann’s, Magnum, Pro.Activ/Flora, Surf, Vaseline and Unilever Project Sunlight to develop groundbreaking digital marketing campaigns.
Unilever will give each of the companies selected $100,000 in cash, mentorship and a range of services in exchange for a customized digital marketing pilot in the area of content, mobile or connected devices. These campaigns will take place in markets across Africa, Asia, Europe and North America by leveraging Unilever’s global reach in more than 190 countries.
“We are delighted by the response received to the launch of Go Global with Unilever. Several hundred companies applied to the program from 46 countries across six continents. After a very careful process of assessing a high caliber of proposals, we have chosen the companies that we feel are the best fit for our brands,” says Olivier Garel, head of Unilever Ventures.
Marc Mathieu, Unilever senior vice president of marketing, adds, “It is important as marketers to constantly adapt and get ahead of the world we live in. With technology—and even more so with mobile technology—the pace of change is accelerating exponentially. Working with young, high-growth companies that are partly inventing the future will enable us to continue to pioneer new technologies and platforms which can help our brands engage more meaningfully with people around the world.”
The aim of Go Global with Unilever is to work with small to medium-sized, established businesses to expand their global reach. The program focuses on three spaces: content, mobile and connected devices. “Content” includes technology that can help brands create, curate and distribute content that informs and inspires consumers. “Mobile” includes both advanced mobile solutions for developed markets and innovative ways to connect with the billions of people in emerging markets who are typically using feature phones. The third area of “Connected Devices” explores opportunities which help people track and leverage their personal data, to improve their livelihoods.