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Jan 11, 2011 | 10:52 AM CST

Crunch Time: Packaging and Consumer Engagement

By: Jeff Falk

Is anything as simple as it seems--particularly in introducing something new in packaging to consumers with so many choices?

Jan 06, 2011 | 02:20 PM CST

CVS Launches Beauty Club as Part of its ExtraCare Program

The program extends special discounts, promotions and tips to members.

Jan 06, 2011 | 09:28 AM CST

Mintel Beauty Innovation Reveals Key Trend for 2011

"Down to Earth" trend closely linked with sustainability and addresses practicalities of making and marketing green beauty; around the world, antiaging claims are still vital.

Dec 21, 2010 | 09:05 AM CST

Beiersdorf Sells Juvena; Marlies Möller Brands

Brands sold to Swiss-based Troll Cosmetics; move part of Beiersdorf's global streamlining and harmonization of its product portfolio and realignment of regional structures.

Dec 15, 2010 | 09:50 AM CST

CEW Panelists Assess Beauty Retail

CEW’s Women in Beauty series
By: Nancy Jeffries

Cosmetic Executive Women’s (CEW) Women in Beauty series enlisted the expertise of four panelists who discussed the challenges and strengths in today’s beauty marketplace in a presentation titled “The Retail Roundtable.”

Dec 14, 2010 | 10:28 AM CST

L’Oréal Unveils New Research and Innovation Strategy

Company's goal is to reach one billion new consumers; consumer at the heart of new strategy, which notes need for in-depth knowledge of the culture, needs and preferences of Chinese, Indian and Brazilian consumers.

Dec 13, 2010 | 12:01 PM CST

Beiersdorf Announces Plans to Withdraw From Decorative Cosmetics Market in Germany

The withdrawl is part of a plan to focus on its consumer business strategy of "Focus on Skin Care. Closer to Markets."

Dec 06, 2010 | 01:38 PM CST

Social Outbound Engagement and the Beauty Industry

By: Nate Myers and Ron Robinson

With consumers ever more likely to include social media as a tool for their product purchasing decisions, beauty brands need to evolve from simply maintaining a social media presence to fostering dialogue. Social outbound engagement provides a new opportunity for beauty brands to achieve the classic marketing goals of greater awareness, sales and customer loyalty with strong ROI.

Dec 06, 2010 | 01:23 PM CST

Ethnic Skin Care: An Opportunity for Personal Connection

By: Elle Morris

Despite the potential of the ethnic beauty market, the needs of this varied consumer demographic are yet to be fully met.