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Beef Jerky and Beauty: the Evolving Drugstore Channel

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Young consumers have no problem shopping for masstige skin care and hair care products at drugstores, according to a new analysis from Pierce Mattie.

Instead of atmosphere, these shoppers are focused on the products and features available. In addition, the long, convenient hours make drugstores an attractive option for staple and impulse-purchase products they've researched online.

Drugstores benefit significantly, the analysis notes, because the average beauty shopper in the channel outspends its standard customer. As a result, drugstores have revamped their stores to cater to beauty shopping.

Some drugstores have even begun incorporating exclusive prestige products to capture a greater share of consumers' spend. Such sales allow the stores to sell fewer products while generating greater sales and profit.

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