On the fifth anniversary of the beauty box revolution, omnichannel master Sephora is getting into the game, launching Sephora Play!
Here's what you need to know:
1. Cost: $10
2. Number of Products: Five samples, plus one bonus sample
4. Add-on: Application tips in a Play! Book
5. Launch Timing: September
6. Inaugural Theme: Uncover the Essentials
7. Launch Cities: Boston, Columbus and Cincinnati