Most Popular in:

Consumers

New in Consumers (page 2 of 47)

Mar 04, 2015 | 05:06 PM CST

As the Modern Male Consumer Evolves, So Must His Packaging

By: Alexander Kwapis

The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.

Mar 02, 2015 | 12:35 PM CST

Uneven Skin Tone: Causes and Treatments

By: Katerina Steventon, PhD

Uneven skin is a common complaint for women today. However, treatment for uneven skin will differ depending on the underlying causes. A clinician assesses common concerns for women relating to evenness of skin tone, providing insights on creating products that better address those concerns.

Mar 02, 2015 | 12:21 PM CST

How Natural Looks Can Invigorate the Beauty Industry

The natural look trend, according to Datamonitor Consumer, is here to stay, and that means the beauty industry needs to figure out how to enhance the “imperfect” beauty of every person rather than unify everyone under the same standard.

Jan 27, 2015 | 11:22 AM CST

Dove Men+Care Celebrates the "Caring Side" of Modern Men

New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.

Jan 27, 2015 | 11:03 AM CST

Kimberly-Clark Gains 1% in Fiscal 2014

Personal care down 1% but baby wipes post double-digit growth.

Jan 16, 2015 | 10:59 AM CST

More and More, Beauty Synonymous With Wellness

Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.

Jan 15, 2015 | 04:14 PM CST

Top 10 Global Consumer Trends for 2015

Euromonitor International asks "how will your brand reach consumers in 2015?"; delves into macro trends driving consumer behaviors.

Jan 08, 2015 | 10:58 AM CST

Purchasing Behavior of Women with Curls, Coils and Waves

By: Michelle Breyer

TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.

Dec 26, 2014 | 11:03 AM CST

Anti-aging Skin Care Not Resonating With Older Consumers

According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.

Dec 01, 2014 | 05:11 PM CST

Evolving German Men's Skin Care Market Presenting Sizeable Opportunity

In the traditionally female-oriented skin care market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean; report also finds many consumers now believe there is little difference between premium branded skin care and private label alternatives.