Consumers:
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Consumers
New in Consumers (page 20 of 32)
Nov 09, 2009 | 02:12 PM CST
Men Are Men
By: Jeff Falk
Today, worth $26 billion globally, the segment still only accounts for 8% of the total market, though it seems the industry as a whole has recognized that men are men.
Nov 09, 2009 | 01:56 PM CST
Reaching the Right Man: Make Your Packaging Work Overtime
By: Lisa Doyle
Leverage your packaging to connect with male consumers and build the man/brand relationship.
Nov 09, 2009 | 10:08 AM CST
Men’s Grooming Booming
By: Carrie Lennard, Euromonitor International
While the global personal care market has slowed, men’s grooming is proving to be one of the few bright spots, with 6% value growth from 2007–2008, according to Euromonitor International.
Oct 01, 2009 | 08:51 AM CDT
New World Economy Drives Shift in Global Beauty Retailing
Global beauty sales gain 3.9% in 2008, according to a Kline & Company report, on back of significant shift in where consumers are shopping in nearly all of the major global markets. Direct marketing leads channels with an 8.6% compound annual growth rate from 2003 to 2008.
Sep 04, 2009 | 10:45 AM CDT
1 + 1 = 3
By: Jeb Gleason-Allured
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
Sep 03, 2009 | 05:22 PM CDT
Word-of-mouth Marketing Will Change Your Business
By: Tina Hedges and Sarah Chung
Word-of-mouth (WOM) marketing is no longer merely “nice to have.” The convergence of communication speed with the vast array of social media options is making WOM a driving force behind every brand.
Aug 31, 2009 | 10:34 AM CDT
L'Oréal Survey Reveals Beauty Habits in the Face of Recession
International survey on spending habit supports "natural" tone makeup trend forecasts; consistent spend.
Aug 11, 2009 | 12:48 PM CDT
Clariant Goes Conceptual/Ecological
Company launches product concepts for strategic marketing application.
Jul 13, 2009 | 09:41 AM CDT
Gillette Signs NASCAR Driver as Spokesmodel
Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.
Jul 10, 2009 | 09:32 AM CDT
P&G Closes Georgia Nioxin Operations
Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.