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Feb 06, 2013 | 12:12 PM CST
The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.
Feb 05, 2013 | 11:01 AM CST
Anthem Worldwide asked consumers which they believed would be more prominent in 2013: “a youthful spirit” or “an older, wiser soul.”
Feb 04, 2013 | 11:33 AM CST
By: Imogen Matthews
Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.
Jan 31, 2013 | 02:05 PM CST
According to a new white paper from Anthem Worldwide, "a full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."
Jan 30, 2013 | 10:24 AM CST
Although Europe continues to be the largest market for men's grooming products, research from Kline and Company shows increasing use of beauty products by men in Japan and South Korea and an overall increase in grooming and personal care products by Indian and Chinese men is helping this market to surge.
Jan 30, 2013 | 10:13 AM CST
A new report from Mintel finds women in households with children are more likely to use most nail care products than those without children in their homes, and use of colored nail polish is highest among women aged 18–24 with 85% reporting usage.
Jan 29, 2013 | 11:28 AM CST
The Mintel Futures service from market researcher Mintel focuses on the broad consumer trends, such as the need for human interaction and the trends impacting young consumers, to learn what is pushing consumption now and in the coming years.
Jan 22, 2013 | 10:42 AM CST
The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics
Jan 17, 2013 | 01:48 PM CST
The percentage of women who found information through searches done online increased the most since 2010, compared to other influences that either stayed the same or decreased slightly, according to an updated report from The NPD Group.
Jan 17, 2013 | 01:43 PM CST
Using a nationwide "Kiss & Tell" experiment, the P&G shaving brand will look at if women prefer kissing stubbly or clean shaven men.