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New in Consumers (page 42 of 47)
Sep 05, 2008 | 02:47 PM CDT
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Sep 05, 2008 | 02:35 PM CDT
By: Priyanka Bhattacharya
Indian men’s spending on specialized skin care is increasing as their drive for youthful looks and grasp of changing beauty standards grow.
Sep 05, 2008 | 12:08 PM CDT
By: Liz Grubow
Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.
Aug 28, 2008 | 04:22 PM CDT
By: Donna C. Barson
All indications are that males are spending more and more time and money on personal grooming.
Aug 28, 2008 | 02:36 PM CDT
Co-promotional marketing opportunities will focus on similar male consumers.
Aug 28, 2008 | 12:18 PM CDT
Consumers looking for brand offerings in the baby and child skin care market put a high priority on safety, ease of use and price.
Aug 26, 2008 | 04:36 PM CDT
By: Donna Barson
It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness.
Aug 26, 2008 | 03:29 PM CDT
By: Jeff Falk
Understanding a broad range of trends and consumer lifestyles will lead to fragrances that unlock the essence of a brand.
Aug 26, 2008 | 12:10 PM CDT
By: Alisa Marie Beyer
Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.
Aug 22, 2008 | 01:22 PM CDT
Verdict Research report shows British spend the most on health and beauty; U.K retailers make limited impact on mainland Europe due to pharmacy-focus.