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New in Consumers (page 8 of 33)
Nov 08, 2012 | 12:16 PM CST
Head & Shoulders Targets US Hispanic Men with Latest Partnership
Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.
Nov 06, 2012 | 05:06 PM CST
Creating and Activating Brand Meaning in Consumer Decisions
By: Anthony Grimes, Rob Barker and David Elliott
Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.
Nov 06, 2012 | 10:18 AM CST
Multifunctional Versus Tailored Approaches in Beauty
By: Imogen Matthews
The popularity of beauty options such as BB creams has caused a boom in products that offer multifunctionality, but at the same time, consumers are continually seeking out products that fit specific needs.
Oct 30, 2012 | 10:49 AM CDT
Millward Brown Study Shows Opportunity for FMCG Companies
A comparison of opinion-former trust across eight commercial business sectors shows the FMCG industry gained the second top place, at 42%. Yet stakeholders appear reluctant to express the same level of support for individual FMCG companies.
Oct 26, 2012 | 02:28 PM CDT
Do Men Really Care About Beauty?
By: Irina Barbalova, Euromonitor International
The male grooming category has demonstrated consistent performance over the recent years of economic instability, and has once again come to the spotlight with a flurry of activity in terms of increased marketing and advertising efforts, as well as many targeted brand expansions.
Oct 26, 2012 | 02:13 PM CDT
A Challenging Global Climate for Fragrances
By: Rob Walker, Euromonitor International
As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.
Oct 26, 2012 | 10:56 AM CDT
Illuminating Natural Beauty
By: Liz Grubow and Valerie Jacobs
The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.
Oct 24, 2012 | 12:19 PM CDT
SymphonyIRI Quarterly MarketPulse Survey Finds Gen-Xers Practicing Frugal Ways
The survey also reflects that, overall, consumer sentiment is more positive.
Oct 17, 2012 | 10:35 AM CDT
New Report Shows Dynamic Textured Hair Marketplace
The new study from TextureMedia, which focuses on the shopping behaviors and product habits of women with textured hair, found 46% of textured-haired women continue to try new hair products, even after finding their "holy grail."
Oct 16, 2012 | 04:05 PM CDT
Beauty Medic, Nomad and Gourmand: The Trends Impacting Beauty
By: Gattefossé
Continuing its look at the key market trends that it sees as playing a growing role in beauty over the next year and beyond, Gattefossé developed three cosmetic market trends in 2012: Beauty Medic, Nomad and Gourmand.