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Potential of Innovative Makeup Clearly Seen in India

By: Priyanka Bhattacharya
Posted: May 3, 2011, from the May 2011 issue of GCI Magazine.

page 4 of 4

After the success of its Olay anti-aging products, P&G has launched Olay Natural White range to tap into the growing segment. It has already shown results, doubling P&G’s share in the segment. Further, the company has extended its professional hair care brand Wella into the consumer segment with the launch of its Wella Kolestint Hair color range for at-home hair coloring.

Priyanka Bhattacharya is a writer and journalist covering the beauty, health and wellness industries in India. She is the contributing beauty features writer for several leading Indian women’s magazines.