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Brazil’s Beauty Sales Grow 14.75% in 2009

By: Fernanda Bonifacio
Posted: April 6, 2010, from the April 2010 issue of GCI Magazine.

O Boticário new distribution center near São Paulo, which will double the company’s distribution capacity, was prompted by the company’s 20% growth rate in 2009.

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But to continue steady growth, Beiersdorf is betting on the launch of products developed for the local market. “Brazil is one of Nivea’s main focuses at the moment. The ideas and products developed in the country are very successful,” Nota said. And in the third quarter of 2009, Nivea recorded greater growth in Brazil than the global market overall (global sales fell 3%, while Brazilian sales grew 12.3%).

Lutèce Fragrances Launches

After decades working in major fragrance houses, Tarcizio Candelaria and Antonio Carlos Paulino announced the opening of Lutèce Fragrances, which enters the market as Symrise’s exclusive distributor in Brazil.

“Our intention is to offer high quality services to customers, helping Symrise to serve a market with great growth potential,” said Candelaria, who had headed Symrise’s commercial department in Brazil since its founding in 2003.

According to Candelaria, besides distributing the German company’s products, Lutèce is also structured to create its own fragrances based on Symrise’s raw materials.

Fernanda Bonifacio is a Brazilian journalist who focuses on the beauty industry, and has been published in the U.S. and Europe. During 2002–2008, she represented ABIHPEC and its member companies globally.