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Jul 06, 2009 | 11:22 AM CDT
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 10:59 AM CDT
By: David Frederick
Brand experiences have evolved, with consumers themselves helping to create new brand worlds by becoming players in the stories. This new collaborative Beauty Metaverse is ready for someone to take the next quantum leap.
Jul 06, 2009 | 10:18 AM CDT
Continental Packaging Solutions introduces bottle with customized ratchet head.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.
Jun 26, 2009 | 09:46 AM CDT
Acquisition of hair care product plant made to enhance company’s beauty care business base in Europe; company seeks to establish a more efficient and stable supply chain system.
Jun 19, 2009 | 09:58 AM CDT
KitoZyme ingredient reported to be natural scaffold that will rejuvenate the skin.
Jun 19, 2009 | 09:44 AM CDT
Croda ingredient reported to provided UVA/UVB broad-spectrum protection; preserve color and fiber integrity.
Jun 19, 2009 | 09:40 AM CDT
Symrise launch reportedly provides deep protection by binding to the aryl hydrocarbon receptor protein in skin cells.
Jun 19, 2009 | 09:36 AM CDT
Resin-injected version of the company’s Melodie Clikit pump designed toward elevating product presentation and differentiation.
Jun 16, 2009 | 09:29 AM CDT
Company states premium-positioned brand complementary addition to current male grooming portfolio.