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By: Abby Penning
Posted: May 4, 2010, from the May 2010 issue of GCI Magazine.
- Consumers seeking a way to change up their look without emptying their wallet this spring are looking to festive, fun hues in cosmetics as a way to brighten up.
- With a basis in sheer shades of browns, pinks and greens mixed with occasional bold notes of purple, fuchsia, blue and yellow, eyelids, lashes, cheeks and lips are experiencing a variety of hues at varying intensities.
- A fresh, fuss-free look is the focus for Spring 2010, providing enough color to draw attention to attractive features without being overwhelming.
Along with warmer, sunnier days and the freedom from the weather entrapments of winter, one of spring’s greatest gifts is the color it brings forth every year. Appearing in greening lawns, budding trees and blossoming flowers, these signs of renewal and life are a welcome respite after gray landscapes and cold temperatures, and fresh hues in cosmetics can signal the same burst of vivacity. That’s why it’s vital to stay up-to-date with the season’s hottest hues in eye shadows and eye liners, mascara, blushes, bronzers, lipsticks, glosses and more.
“For spring, everything is perfectly nude. The colors are going really sheer,” says Tricia Campbell, director of education with Jane Iredale—The Skin Care Makeup. “When I think of spring, I think of spring cleaning; a fresh new start.”
In keeping with the lightened-up trend, Cheryl Santucci, beauty director at Mario Tricoci Salons and Day Spas, a 19-facility chain located throughout northern Illinois and Kansas, notes, “The texture of makeup for the spring is light and luminescent, and it doesn’t appear to have as heavy of a coverage. The sheer look is pretty, and this kind of makeup really features women’s beauty.”
Leatrice Eiseman, Pantone Color Institute’s executive director and creator of www.morealivewithcolor.com, is noticing fashion tending toward bright color pops in spring like shades of purple, yellow, blue and fuchsia, accenting the neutral tones of nearly nude champagne, greenish taupe and warm brown. “There’s an almost equal division of warm and cool colors that are set to be popular,” she explains. “You need something that’s going to look natural and comfortable. Maybe that’s blue, maybe violet, maybe a warm tomato red—whatever you use, you should maintain a color balance. Creating some contrast keeps things from becoming boring.”