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A Polished Market: Kline Looks In on the Professional Nail Care Industry
Posted: May 8, 2014
In “Solid and Polished—the Auspicious Landscape of the Professional Nail Care Market,” Kline Blogs is providing its insight on the popularity of the professional nail care industry—where and what is growing, what is fading and ways growth can be sustained for the future.
The post notes, “Given the maturity of the cosmetics industry, it’s challenging to find a segment that shows double-digit growth these days. A true gem was uncovered in Kline’s first edition of the Professional Nail Care: Global Market Brief—a market estimated at nearly $1 billion in 2012 and posting a robust growth of over 25%, where developed markets, such as the United States, the United Kingdom, and Germany, highly contributed to driving this growth. Even more interesting is the recession-proof nature of this market.”
But how did this happen? “The key factors fueling market gains are fashion trends and consumers’ need to indulge in an affordable luxury,” the post explains. “The introduction of over 30 important new gel products between 2010 and 2012 has also spurred the market’s strong performance. The gel-polish phenomenon attracted billions of women to the promise of a long-lasting manicure that can last up to two weeks.”
Texture has had a big part in the recent rise of the nail care industry, and brands aren’t shirking from new innovations. “New product launches—not only on new shades and colors, but also textures like liquid sand, caviar, ‘fuzzy’ texture, sparkles, matte effect top coats, etc.—are seasonally coming back with a push from key players, such as OPI or Sally Hansen,” Kline Blogs points out. “A considerable area of research and improvement in gels has resulted in speeding up dry and removal time, as well as preventing color from fading or yellowing. In the professional nail polish market, the most remarkable innovation has been [CND’s] Vinylux weekly polish, a product placed between regular nail polish and gel polish in terms of wear. There is also increased blurriness between professional and retail products with several brands introducing into the retail channels DIY at-home gel sets with products and UV lamps included.”
Professional nail services also have popped up in nearly every kind of beauty venue and beyond. “To be able to remain competitive, offering nail care services became a must for hair salons, spas and beauty institutes while nail bars proliferated across the globe meeting the increasing demand for professional manicures and pedicures. Many leading beauty players on the global front, such as L’Oréal, Revlon, and Coty, seized the opportunity with acquisitions,” the post explains, highlighting Coty’s acquisition of OPI; Revlon regaining The Colomer Group, which is home to CND; L’Oréal acquiring Essie; and more.
The 2014 edition of Kline’s Professional Nail Care: Global Market Brief also aims to look at how this global market has performed in 2013 and how it will develop through 2014, according to the post, as well as providing an examination of its future opportunities.