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New Beauty Collection from Swarovski, Clarins to Sparkle on HSN
Posted: April 4, 2013
Swarovski, in partnership with Groupe Clarins USA, is debuting an exclusive assortment of the Aura by Swarovski fragrance and beauty products with HSN on April 15. Nadja Swarovski, along with Harper's Bazaar executive beauty and fashion editor Avril Graham, will appear on-air for the launch of the collection.
Aura by Swarovski is a unique and modern fragrance with fruity floral notes in an architecturally striking bottle. The assortment of beauty products include the exclusive launch of Crystallize Your Lips, a collection of six new lipstick shades that enhances the lips, offering sparkle, comfort and shine. (Read more about the development of the packaging for the Crystallize Your Lips product here.) The collection also includes an HSN exclusive set with a 1.7 oz. of the Aura by Swarovski Eau de Toilette fragrance and 3.4 o.z body lotion, as well as the Rose Crystal Gloss Makeup Jewel and an Aura by Swarovski Solid Perfume.
"The Swarovski name is synonymous with high-end luxury and we are thrilled to bring their new color cosmetics, fragrances and exclusive beauty sets to HSN," said Anne Martin-Vachon, chief merchandising officer for HSN. "HSN is committed to offering our customers the best products and access to top authorities in the beauty industry and partnering with Swarovski and Clarins continues to elevate HSN as the ultimate beauty destination."
"We are excited to launch new Aura by Swarovski beauty products in the U.S. on HSN and look forward to a successful partnership," stated Nadja Swarovski, executive board member, Swarovski Crystal Business.
The HSN exclusive Aura by Swarovski: Crystallize Your Lips collection is enriched with micronized Swarovski crystals that capture and reflect the light. Each formula is incredibly rich, yet light in texture that provides complete, long-lasting color. Additionally, the Swarovski Rose Crystal Make-up Jewel lip gloss has a delicate texture and micronized crystals for sensual lips in a new beauty jewel case.
Aura by Swarovski Solid Perfume is delicately scented with the Aura by Swarovski fragrance and enriched with a glittering powder texture that gives the body a touch of luminescence. Presented in a palladium finished case and adorned with a Swarovski crystal, this luxurious jewel was designed to be worn as a pendant, combining fashion and fragrance on-the-go.
The Swarovski assortment will also include Aura by Swarovski Perfumed Body Cream, Aura by Swarovski Eau de Mariage and the Swarovski Edition fragrance.
Jonathan Zrihen, president of Groupe Clarins USA, added, "As the licensee for Swarovski Fragrances, we are very pleased to partner with HSN. ;We look forward to introducing the HSN audience to our fragrance Aura and to the dazzling world of Swarovski."