Global Cosmetic Industry and NYSCC Present “Digital Age of Beauty”

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Global Cosmetic Industry magazine and the New York Society of Cosmetic Chemists (NYSCC) will present “Digital Age of Beauty” during day two of Suppliers’ Day 2018.

Global Cosmetic Industry Editor-in-Chief, Jeb Gleason-Allured, will moderate a session centered around e-marketing solutions that drive consumer engagement and impact final production.

The program kicks off with “Private Eye: How Digital Technologies are Influencing Product Purchase” (10:00–10:20 a.m.) with Sarah Jindal, senior global innovation and insight analyst, beauty and personal care at Mintel. The segment will address the significance of data security as consumers become more aware of the ways in which their information is being collected and used.

During “Using Your Unique Voice to Engage, Story Tell, and Create Brand Awareness In A Digital World” (10:25–10:50 a.m.), Behind the Brand/The Healthy Entrepreneur CEO Jennifer Walsh discuss authentic storytelling in the digital age.

“Designing Packaging for Omni-Channel Beauty Consumers” (10:55–11:20 a.m.) sees Sheri L. Koeting, CEO of MSLK, reviewing the facts that make sure packaging is successful across platforms: retail, e-commerce, social media, public relations and home shopping.

Afternoon programming includes:

  • “Personalization in Formulations Speaks Through Packaging” (11:45 a.m–12:20 pm)—A showcase of the most innovative solutions in the market
  • “Haircare Formulations as Individual as Each Consumer” (12:10–12:45 pm)—Leading suppliers share how they answer consumer demand for personalized formulations in the changing landscape of hair car
  • “Excitement, Education & e-Commerce! Accessibility is Key for Consumers” (12:50–1:15 pm)—Learn how leading cosmetics and skin care providers are creating unbeatable paths-to-purchase

“Digital Age of Beauty” will be held in meeting room 1A21 (adjacent to the show floor) May 16, 2018, 10:00 am–1:00 pm. NYSCC Suppliers’ Day, The Art & Science of Formulation, will be held May 15–16, 2018 in New York City.