TGG+MSLK Partnership Aims to Reach Beauty Consumers on all Media


Branding/design firm, The Goldstein Group (TGG), and beauty branding agency, MSLK, have formed a strategic partnership, TGG+MSLK. (MSLK's Sheri Koetting is a frequent contributor to Global Cosmetic Industry. Read her work here.)

The newly formed partnership will integrate brand strategy, packaging design, corporate identity and digital social media strategy for clients.

Both brands will continue to serve existing clients including Bayer Health Care, Merck, Sanofi, Carma Labs, HRA Pharma and Foster Grant for TGG, and Johnson & Johnson, John Masters Organics, Maybelline, Ouidad and Redken for MSLK.

Terri Goldstein, CEO of TGG, said, “Consumers are managing their health and wellness more through online and social media, so we must better leverage clients’ core brand identifiers across all media. Our partnership with MSLK will ensure that we do just that.”

Sheri L. Koetting, co-founder and chief strategist for MSLK, stated, “Consideration of consumer cognitive recall is a critical lens to view and review any branding program. TGG will add their rigorous research and scientific methodology to our strategic approach to design.”

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