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Section: Brands & Products > Bath & Body

Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.

Q1 2024 US Beauty Sales Stabilize, but Still Growing

Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.

Since December 2023, online searches for “whole body deodorant” have exploded, dwarfing traffic recorded over the last 20 years. Why is that?

The Whole-body Revolution

Simplicity, multifunctionality, gentleness, value and efficacy are driving exponential growth in launches promising all-over deodorizing benefits across multiple body sites.

Playground was founded by Christina Aguilera (pictured) and CEO Catherine Magee and reportedly grew more than 700% in 2023.

Playground Brings Clean Sexual Wellness to Target & Secures New Funding

Playground was founded by Christina Aguilera and CEO Catherine Magee and reportedly grew more than 700% in 2023.

'I've been spray-tanning for over 20 years, and I've tried every formula on the market to perfect my glow,' Hilton noted. 'I knew I'd found my match when I tried Tan-Luxe's clear formulas. They were a total game-changer to me, and felt like my tanning routine had stepped into the future! I feel my best with a glow and that's why I've partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever.'

Paris Hilton Teams Up with Byoma Sister Brand, Tan-Luxe

The mist comprises glycerin, naturally derived DHA and erythulose paired with melanin-enhancing red algae extract and "penetration enhancers" to deliver on the 10-day claim.

The Inkey List has broken into body care by embracing chemical exfoliation. Its first two SKUs will debut at Sephora.com on April 17, 2024.

The Inkey List Says There's a Better Way to Exfoliate

The brand's PHA Exfoliating and Hydrating Body Water Cream delivers exfoliation and hydration for brighter, smoother and more even skin.

The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.

The Shop Men's Grooming Line Available Exclusively at Walmart

The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard.

The Trimmer Plus in Sky is a Target exclusive.

Meridian Expands into Target Stores

The brand is offering The Trimmer Premium in Blaze and Trimmer Plus in Sky as Target exclusive products.

Cedarwood is the third scent available for the body gloss, including the original unscented formula and Orange Blossom.

Oui The People's Featherweight Hydrating Body Gloss Available in Cedarwood Scent

The antioxidant-packed body gloss formulation delivers hydration, visible brightening and collagen-enhancing goodness for glowy, soft and healthy-looking skin.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

Byoma Body Debuts

Byoma Body has debuted with nine products.

la V. has created Veauty, a new category in the industry to help women understand the need for vulva skin care while fostering body literacy and knowledge around the topic.

say la V. Intimate Skin Care Brand Launches

The brand features thoughtfully developed and doctor-tested skin care offering products for a noticeably soft, nourished and fresh vulva.

Osāna's gentle formulations are designed to support skin and hair health with hydrating ingredients and replenishing botanical extracts.

Monday Haircare Founder Launches Osāna Naturals

Osāna Naturals is a range of skin and hair care formulations featuring six functional fragrances.

The hand and body wash is said to soften and scent the skin.

Mauli Rituals x Dishoom Launch Hand & Body Wash

The fresh hand and body wash features essential oils of uplifting bergamot, reposeful jasmine, sandalwood, refreshing lime, sweet orange and herbal accents.

The Plant Milk Cleansing Bars, infused with plant-based milks to provide 24-hours of nourishment and the all-day soft skin.

Dove Enters Premium Bar Space With Launch of Plant Milk Cleansing Bars

Dove Plant Milk Cleansing Bars are pH-balanced and as mild as water, made with 100% gentle cleansers and formulas that are also 98% biodegradable.

The Showerhead Filter includes the showerhead and filter, plumbing tape and a wrench.

Act+Acre Launches Showerhead Filter to Improve Scalp & Hair Health

The Showerhead Filter is made to remove chlorine, heavy metals and other contaminants from your shower.

From digitized product development tools to a laser focus on efficacy to an appreciation for minimalism and emotional well-being, brands have more tools than ever at their fingertips to succeed in beauty in 2024 and beyond.

8 Rules for Beauty Innovation in 2024 & Beyond

With competition from established multinationals, new challengers and indie brands scaling up success in a crowded marketplace requires discipline and emerging best practices.

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source.'

Native Tackles Whole-body BO

Variants include Coconut & Vanilla, Cucumber & Mint, Lilac & White Tea, and Unscented (stick only).

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