Maybelline New York

Leonora Eckley, account director, FMCG, Luxury, and Beauty at CARMA, says, “It’s really interesting to see how products like Maybelline’s Sky High Mascara have exploded in popularity, almost entirely thanks to TikTok.'

Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power

Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.

Through Maybelline Express, users are sent coupons and promotions.

Maybelline Launches Loyalty Program

The program offers a free Lasting Fix Setting Spray as well as product coupons, when signing up.