Consumers & Markets | Global Cosmetic Industry

According to a recent survey from Tinuiti, Gen Z's growing influence is reshaping beauty shopping habits. Brands must adapt to keep up with new technologies and platforms.

Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends

Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.

'Gen-Z are a lot more spontaneous than older generations, favoring instant gratification and taking part in trends as opposed to being loyal to brands they have previously used.'

The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood

Several factors are fueling this trend towards minimalism in beauty. At the forefront is the growing fatigue with cluttered bathroom cabinets, paired with an increased awareness of sustainability and ethical consumption.

Think Slow, Move Fast: Beauty Needs Less Clutter, More Impact

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

While consumers are interested in the convenience of multitasking products, data suggests that they are equally as concerned about the effectiveness and strength of multi-benefit products.

The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility

Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.

Lumson launches TAG ELECTA, the airless revolution in a square format

Lumson launches TAG ELECTA, the airless revolution in a square format

In its 50th anniversary year, Lumson, the Italian leader in premium airless solutions with pouch technology, introduces TAG ELECTA, the first airless system with a pouch in a square design.

Research shows 45% of Gen Z and 50% of millennials are willing to stop using beauty brands that fail to prioritize inclusivity or social responsibility.

'Inclusivity is Good for Business. Period.' New SeeMe Index Data Reveals Beauty's Top Performers

"At a time when DEI faces increasing hostility and backlash, brand inclusivity is more important than ever," says Asha Shivaji, CEO and co-founder of the SeeMe Index.

Kids don't always understand what, exactly, they're putting on their faces. Brands can help with that.

Gen Alpha and Skin Care: Bubble's Mission to Protect Young Skin

With social media driving a surge in teen skin care, 70% of teens use products without understanding their ingredients or risks.

68% of global beauty purchases are driven by social commerce, per new NIQ data.

Navigating the $1 Trillion Beauty Market: Insights for 2025 Success & 10 Action Items

“In the rapidly changing beauty industry, success in 2025 is a delicate balance," said Tara James Taylor, senior VP beauty and personal care at NIQ.

A dermfluencer with product development credentials. A longevity science thought leader. A viral beauty superstar managing rapid growth. These are just some of the experts we'll be featuring at Beauty Accelerate 2025, happening March 12-13 at Ocean Place Resort & Spa in New Jersey, uniting industry leaders to discuss strategies for future-proofing the beauty sector.

Meet Our Experts from Bubble, Supergoop!, L'Oreal, Danessa Myricks Beauty, Fazit, BeautyStat, Nutrafol, Laura Geller, Estee Lauder & More...

This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging and leveraging data-driven insights.

'Innovation in design for recyclability is a major focus, prompting us to develop packaging solutions that prioritize sustainability,' says Stephanie Rowntree, international product manager, HCP Packaging.

The Competition for Sustainability in the Beauty Industry: Insider Insights

As sustainability becomes the driving force of the beauty industry, brands making environmental responsibility a part of their core philosophy stand a better chance of earning consumer loyalty and trust.

The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join Beauty Accelerate

This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.

Kids don’t need anti-aging products,” Lee stated. “The beauty industry knows this, yet some companies continue to profit from selling these harsh products to children. This is a common-sense measure to protect kids from unnecessary and potentially harmful cosmetics.”

California State Assemblymember Takes Action Against 'Sephora Kids' Trend

Key ingredients like retinol, glycolic acid, and ascorbic acid are commonly found in anti-aging products, but they are formulated for adult skin, which is significantly different from children’s skin.

Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines.

Hyaluronic Acid and Face Serums Lead the Way in Beauty Industry Trends

Face serums, in particular, have surpassed foundations to become the top product format, reflecting a shift toward skin care-focused routines.