Consumers & Markets | Global Cosmetic Industry

Should You Refresh or Rebrand?

What brand audits and market research can reveal about a brand’s strengths and weaknesses.

In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.

NPD Finds 70% of Makeup Users are Back to Pre-pandemic Routines

The majority of Tik Tok users are female (59%), and under 30 (63%), which influences the fashion and beauty space on the platform.

Tik Tok Data Reports: Retinol and Retro Brand Resurgence

The global sales of the anti-fatigue cosmetics market exceeded $15 million by the end of 2020, Fact.MR reports.

Data: Anti-Fatigue Cosmetics to Reach $25.1M by 2031

Sales of anti-fatigue cosmetics market are expected to accelerate at a CAGR of 4.7% across the 2021-2031 forecast period.

There are 1,700 searches on average every month for color correcting foundation, which is very low volume relative to other searches for makeup products, but a growth of +113.9% in searches since last year.

Spate: US Consumer Trends in Color Correcting Foundation, Overnight Lip Mask & Hair Gloss

Per Spate, there are 61,200 searches on average every month for hair gloss, a growth of +8.8% in searches since last year.

Liponate Jojoba™ 20 For Sensitive Skin and Conscious Beauty Formulations

Liponate Jojoba™ 20 For Sensitive Skin and Conscious Beauty Formulations

Formulation architectures that are Conscious Beauty-ready need strong efficacy, impeccable sensory, sustainability and traceable ethical sourcing. Liponate™ Jojoba 20 helps formulators create efficacious beauty products that go beyond clean beauty.

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StyleSeat Releases Survey Results on Beauty, Fitness and Wellness Spending

See how StyleSeat has compiled data on American beauty, fitness and wellness spending across all categories.

Today, 64% of surveyed consumers say sustainability is very important when considering the purchase of a beauty product.

Consumers’ Sustainable Beauty Attitudes

A new survey measures shifts in pre- and post-pandemic mindsets regarding packaging, ingredients and more.

The antiperspirant/deodorant category has been revolutionized with effective sustainable ingredients and packaging; image courtesy of Cliff Booth for Pexels.

Body Care & Hygiene Growth Drivers

Ingredients, packaging and brand innovation have started an eco-revolution.

Spate reports that sprays are experiencing the largest search growth within the sunscreen category.

Spate: US Consumer Trends in SPF, Lip Care and Hair Styling

Spate reports that consumers are looking for SPF hybrid sprays that can be incorporated with makeup and knotless braids are gaining steam.

China's beauty categories are somewhat at the mercy of lockdown patterns in the country.

China's Prestige Beauty E-commerce Sales Overcome Lockdowns

Declines were seen in March and are expected to continue, offset by the upcoming 618 shopping festival.

Bakuchiol serum is a retinol alternative that is increasingly popular for being more tolerable on sensitive skin.

Spate: US Consumer Trends in Lip Care and Bakuchiol

Spate is reporting increased consumer interest in lip products with SPF and alternatives to retinol.

Cocokind has long been a favorite expo company and to see how they are measuring their carbon commitments is another reason to love them.

Innovations in Natural Beauty Unveiled at Natural Products Expo West 2022

“Natural products companies are making real, measurable climate commitments in addition to delivering products that are better for their consumers’ health,” said Jessica Rubino, executive director of content at New Hope Network.

Spate reports that anti-humidity spray searches have grown 58.9% since last year.

Spate: US Consumer Trends in Makeup and Hair Spray

Spate is reporting increased consumer search engagement with peel-off lip stain, eyelid tape and anti-humidity spray, along with their favorite retailers.