Consumers & Markets | Global Cosmetic Industry

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

A 30-year-old rule could give beauty brands some tariff relief out of Europe.

Does Beauty Have a Tariff Workaround?

While stress starts in the mind, it doesn’t stay there. Chronic stress can trigger an overproduction of cortisol—the body’s stress hormone—which compromises the skin barrier, increases inflammation and leads to visible concerns like acne, dullness and premature aging.

Built for Burnout: How Potion Tackles Stress-Smart Skin Care

In an age of overstimulation and chronic stress, people need skin care that keeps up with real life. The founder of Potion Skincare explains how she did just that.

Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

Garnier Targets Men with Innovative Skincare Solutions via Gaming Community

Garnier Targets Men with Innovative Skincare Solutions via Gaming Community

Garnier partners EA SPORTS FC Mobile Festival Bangkok 2025 to deliver skincare solutions for men. Garnier’s performance-driven expertise helps gamers level up their #GarnierGAMEFACE to be their best, confident selves – both in-game and IRL.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

Gustavo Fring at Pexels

Skin Care Has Become a Central Driver of Revenue Growth and Patient Loyalty in the Medspa Industry

Bundling skin care with treatments like neurotoxins and microneedling not only enhances results, but also fosters loyalty and repeat purchases.

The Estée Lauder Companies Creates Chief Digital & Marketing Officer Role, Appoints Aude Gandon

Gandon will oversee global digital commerce and work with regional leadership to accelerate online growth.

Amid the review of the company, Kenvue has brought in Kirk Perry as interim CEO, succeeding Thibaut Mongon, who has also exited the company's board.

Will Kenvue Sell Beauty Brands?

The news follows reports that Coty is also exploring the sale of its prestige and consumer brands.

Celebrity's recent flaunting of their cosmetic treatments is potentially credited to the introduction of GLP-1 medications. Transformations suddenly became accessible, empowering and personalized. It introduced control over the way many wish to present themselves.

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Khloe Kardashian, Kylie Jenner, Megan Fox, and other celebrities are now openly discussing their cosmetic treatments, breaking the long-held taboo around transparency in beauty. Their influence has helped normalize aesthetic procedures, shaping consumer decisions.

Violette Serrat, founder of VIOLETTE_FR.

How Gen Z is Redefining Beauty Trends and Influencing the Cosmetic Industry

According to respondents, 35% of at-home users polish their nails on a weekly basis, with 27% polishing twice a month and 15% monthly (others polish less frequently).

Obsessed with Nail Care: A Timeless Consumer Beauty Favorite

Shoppers' favorite brands, habits and trends at home and in the salon.

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Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025

In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.