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Consumers & Markets
Consumers & Markets
How Shifting Consumer Shopping Behavior is Changing Beauty
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Consumers & Markets
Asian American, Native Hawaiian, and Pacific Islander Consumers Are Redefining Beauty Trends: NielsenIQ Report Analysis
Consumers & Markets
How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative
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Consumers & Markets
TikTok-Fueled Trends in the Fight Against Wrinkles
The latest anti-aging trends are being driven by TikTok, featuring everything from at-home wrinkle patches to collagen gel masks. Younger generations are reshaping the skin care industry with innovative, non-invasive solutions.
Sponsored
Discover Cobalt Labs: Your Partner in Innovation and Product Development
Unlock the potential of your product innovation with Cobalt Labs! Learn how our custom solutions help beauty brands fast-track high-quality products to market. Dive into our latest article to explore how we can accelerate your product development!
Consumers & Markets
Beauty Ingredients in 2025: What Consumers Want and the Trends Driving Innovation
Beauty consumers prioritize trusted skin care ingredients alongside trendy innovations. Ingredient trends, biotech advancements, and clear marketing claims play a key role in building trust.
Consumers & Markets
Beauty in 2025: Growing Trends and Consumer Priorities
The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.
Bath & Body
How Gen Alpha is Shaping the Future of the Body Care Industry
Discover how Generation Alpha's values, tech-savvy nature, and $5.46 trillion economic potential are driving innovation in the body care industry.
Consumers & Markets
The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends
2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.
Consumers & Markets
Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends
Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.
Consumers & Markets
The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood
Gen Z are socially conscious consumers who value ethical and sustainable practices.
News
Think Slow, Move Fast: Beauty Needs Less Clutter, More Impact
How is the trend toward "fewer, better products" shaping consumer behavior in the beauty industry?
Event Coverage
What Will You Learn at
Beauty Accelerate
? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Skin Care
The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility
Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.