Consumers & Markets | Global Cosmetic Industry

Raldh Cosmetics recently unboxed its 'Vampire' line, including a lipstick and eyeliner duo in the same reddish tone and packaged in a mock biomedical blood bag. (depiction shown; not the actual product)

8 Trends in Beauty: Vampire Cosmetics, Ceramides, Rosemary and More

Raldh Cosmetics "Vampire" line, Moira Cosmetics, ceramide serum, rosemary shampoo and more made our latest Consumer Pulse social media report on top trends on Google, Exploding Topics and TikTok.

Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Color cosmetic and nail category sales were up 14%. Lip products and artificial nails were particular standouts.

Q2 2023 Beauty and Personal Care Sales Driven by Online Channel, Purchase Sizes & Key Categories: NIQ

Illuminating, Glowing Skin and Deep Oiling for Hair: Google and TikTok Trends

What's on beauty consumers' minds? Our social media video report, Consumer Pulse, highlights top Google and TikTok trends; this time including illuminating and glowing skin, discoloration serum, deep oiling and more. Here's an overview.

Compared to the same period of 2022, prestige hair styling units sold more than doubled in the first half of 2023.

The Skinification of Hair Styling is Here

As with the broader hair and scalp care sector, styling products with wellness benefits such as hair restoration or strengthening grew four times faster than the overall sector.

Timeless Beauty, the everlasting quest for skin longevity

Timeless Beauty, the everlasting quest for skin longevity

The aging of our skin explicitly illustrates the progressive transformation of the body. In contrast, the search for eternal beauty never ceases to motivate the scientific community to counter this cutaneous fate.

Millennials Regret Their Previous Beauty Choices

What Are Millennials' Top Beauty Regrets?

When it comes to past trends and beauty standards, there are definitely some regrets that millennials are sharing in this survey.

Per an Aveeno-OnePoll survey of 2,000 consumers in June 2023, 48% of Black Americans believe skin care brands have fallen short of meeting their needs.

Half of Black Americans Say Skin Care Falls Short

This opens a major opportunity for trusted brands to deliver expert-backed results targeted to underserved consumers.

3 Pillars of Increasing Conversion with First-Time Buyers [Live/On-demand Brand Briefing]

Attendees will learn how to seamlessly integrate content and features related to each pillar across all of their brand's media platforms, including the unique size limitations of packaging.

Rethinking conventional approaches to gender concepts in beauty can help brands capture all genders.

3 Ways Brands Can Capture All Consumers

These practical strategies for inclusive product development can yield significant benefits for brands.

The top three skin concerns uncovered by Jebbit's data are: skin complexion (43%), dry skin (27%) and anti-aging (17%).

Jebbit Zero-party Data Reveals Shopper Makeup, Hair & Skin Care Needs

Eighty-three percent of consumers spend 5 minutes or less on their beauty routines, while just 2.5% spend 20 minutes or more.

For both skin care and makeup, 69% of shoppers are spending in the $1-100 range, while 62% and 61%, respectively, are spending $1-50 on bath and shower and body care products.

The 2023 Beauty Consumer Decoded

What they're buying, how much they're spending and what motivates them.

Matter of Fact Brings More Clinical Skin Care to Sephora

"We are so honored to officially be a part of the Sephora family and have the chance to share our work with their wonderful community!" said Paul Baek, formulator and founder of Matter of Fact.

Wrinkle patches have grown the most in terms of skin care trends.

Spate: Top TikTok Skin Care Brands & Trends

Regarding wrinkle patches, consumers are viewing concern hashtags around forehead and frown lines.