Consumers & Markets

On the consumer end of the equation, 62% of 18-29-year-old survey respondents stated they have feelings of restlessness and lower energy; photo by Sora Shimazaki at Pexels.
Watch: 2 Ways the Pandemic Reshaped Beauty Workers & Consumers
FIT's 2022 Capstone presentation unveils the ways in which fluidity will redefine the industry.
Jul 6th, 2022
Consumers have proved that well-aging is something to embrace.
3 Well-Aging Trends
Consumers, media and industry insiders are increasingly focused on the reliability of beauty sustainability claims; the supply chain and brands have responded with new innovations.
Beauty’s Fight Against Eco-washing
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“About four years ago, brands were coming under fire for using the term anti-aging, but now consumers from age 15 to 55 seem to be purchasing beauty products in pursuit of reversing the clock or preventing it from ticking,” said Cult Capital brand investor Christine Holcomb; photo by Marcin Jozwiak.
The Return of 'Anti-aging'
With consumers embracing well-aging at every life stage, brands and ingredient firms are unleashing a flood of new innovation targeting emerging concerns.
Jul 1st, 2022
Liponate Jojoba™ 20 For Sensitive Skin and Conscious Beauty Formulations
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Liponate Jojoba™ 20 For Sensitive Skin and Conscious Beauty Formulations
Formulation architectures that are Conscious Beauty-ready need strong efficacy, impeccable sensory, sustainability and traceable ethical sourcing. Liponate™ Jojoba 20 helps formulators create efficacious beauty products that go beyond clean beauty.
Apr 26th, 2022
In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.
NPD Finds 70% of Makeup Users are Back to Pre-pandemic Routines
In the United States, mascara was found to be the most-used and top-selling makeup product purchased in the past year.
Jun 22nd, 2022
The majority of Tik Tok users are female (59%), and under 30 (63%), which influences the fashion and beauty space on the platform.
Tik Tok Data Reports: Retinol and Retro Brand Resurgence
Data reports from Hey Discount and Ubiquitous indicate that influence from Tik Tok is creating buzz around graphic liners, retinol, gua sha and retro luxury brands like Vivienne Westwood, Uggs and Coach.
Jun 13th, 2022
The global sales of the anti-fatigue cosmetics market exceeded $15 million by the end of 2020, Fact.MR reports.
Data: Anti-Fatigue Cosmetics to Reach $25.1M by 2031
Sales of anti-fatigue cosmetics market are expected to accelerate at a CAGR of 4.7% across the 2021-2031 forecast period.
Jun 16th, 2022
There are 1,700 searches on average every month for color correcting foundation, which is very low volume relative to other searches for makeup products, but a growth of +113.9% in searches since last year.
Spate: US Consumer Trends in Color Correcting Foundation, Overnight Lip Mask & Hair Gloss
Per Spate, there are 61,200 searches on average every month for hair gloss, a growth of +8.8% in searches since last year.
Jun 13th, 2022
The growing Mulsim population in the APAC region has led to an increased demand for halal cosmetics.
Data Report: Halal Cosmetics Global Market to Reach $79M by 2028
Increasing Muslim populations in the Asia-Pacific region and growing demand for halal certification are some market drivers identified in The Insight Partner's market report.
Jun 8th, 2022
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StyleSeat Releases Survey Results on Beauty, Fitness and Wellness Spending
See how StyleSeat has compiled data on American beauty, fitness and wellness spending across all categories.
Jun 1st, 2022
Today, 64% of surveyed consumers say sustainability is very important when considering the purchase of a beauty product.
Consumers’ Sustainable Beauty Attitudes
A new survey measures shifts in pre- and post-pandemic mindsets regarding packaging, ingredients and more.
May 31st, 2022
The antiperspirant/deodorant category has been revolutionized with effective sustainable ingredients and packaging; image courtesy of Cliff Booth for Pexels.
Body Care & Hygiene Growth Drivers
Ingredients, packaging and brand innovation have started an eco-revolution.
May 31st, 2022
Spate reports that sprays are experiencing the largest search growth within the sunscreen category.
Spate: US Consumer Trends in SPF, Lip Care and Hair Styling
Spate reports that consumers are looking for SPF hybrid sprays that can be incorporated with makeup and knotless braids are gaining steam.
May 26th, 2022