Brands & Products | Global Cosmetic Industry

As obesity treatment broadens from weight loss to whole-person outcomes, a consumer-facing layer could emerge around the physical, emotional and aesthetic dimensions of transformation. This would create demand across skin, scalp, hair, body care, nutrition, aesthetics, movement, fragrance, cosmetics and self-expression.

From Weight Loss to Whole-Person Beauty

As the definition of successful obesity treatment expands, a transformation-care market may emerge across pharma, beauty and consumer health.

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

Beauty has made enormous progress in expanding foundation and concealer shade ranges, but simply increasing the number of shades does not necessarily solve the underlying problem of matching.

Estée Lauder Wants to Rewrite the Science of Shade Matching

ELC’s research will examine how consumers perceive undertones and subtle color differences under real-world viewing conditions.

July/August 2026

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July/August 2026

The micellar-powered mist uses a patent-pending Micellar Bi-phase Cleansing System designed to loosen and absorb oil while delivering what Living Proof describes as a 100% invisible finish and weightless feel.

Living Proof Takes Dry Shampoo Out of the Aerosol Era

The company was founded in 2020 as an Imperial spinout based on research by CEO Francisco Malaret, Ph.D. (pictured); its new facility is designed to support both commercial manufacturing and continued R&D.

Nanomox Disrupts the Zinc Oxide Playbook for Mineral Sunscreen

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

Kim Kardashian Joins Broc Shot to Bring Skin Health Into the Supplement Aisle

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

“POV Beauty is redefining an emerging category at the intersection of skin care and makeup—and Sephora is proud to partner in bringing it to our clients across North America,” said Carolyn Bojanowski, EVP, merchandising at Sephora US. “With its high-performance, barrier-first formulas and unique approach to ‘skin care-prep’ before makeup, POV Beauty fills a meaningful whitespace in our assortment and reflects Sephora's longstanding commitment to offering brands that are shaping the future of beauty.”

Mikayla Nogueira’s POV Beauty Takes Its Skin-Prep Revolution to Sephora

POV Beauty's proposition taps into a broader industry shift toward routines in which barrier support, hydration and other skin benefits are expected to enhance makeup performance.

Jupiter's Ulta assortment spans anti-dandruff shampoos and serums, conditioners, scalp moisturizer and tools, alongside the new Day 2 Dry Shampoo.

Jupiter’s Ulta Move Signals Scalp Care’s Mainstream Moment

Jupiter’s move into Ulta also gives the category greater visibility among mainstream beauty shoppers.

Prestige makeup sales rose just 3%, while unit demand softened slightly. The category is therefore generating modest dollar growth without expanding its unit base. Yet pockets of the category are thriving: bronzer and blush posted double-digit gains. Pictured is Charli XCX with YSL Beauty's powder-based Make Me Blush.

Beauty’s 2026 Growth Story Is Strong, but Increasingly Selective

The data suggests that beauty consumers are becoming more selective about where they spend.

e.l.f. Cosmetics, e.l.f. Skin and Bubble recently announced a limited-edition skin care-makeup hybrid collection featuring three community-inspired products.

e.l.f. Is Still Growing Fast—But the Growth Engine Is Changing

If e.l.f. can sustain that trajectory while converting its broader portfolio into operating leverage, the company will have moved into a new phase.

Nutrire

Nutrire Takes Scalp-First Hair Wellness to Ulta Beauty

Ulta Beauty is framing the partnership around personalization and specialized hair care.

Footlogix Groupshot

Footlogix Levels Up with New Spiraleen+

Footlogix's Spiraleen+ features naturally powerful protective compounds called Phlorotannin and marine-exclusive antioxidants exclusively from brown algae that helps defend and protect against bacteria, fungi, UV rays and physical damage.

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Rare Beauty Brands and JCPenney Reopen Applications for 2026 Lift Beauty Accelerator to Support Underrepresented Founders

Amorepacific Holdings Signs Strategic Investment Agreement With Higher Corporation On Beauty And Med

Amorepacific Holdings Signs Strategic Investment Agreement with HIGHER Corporation on Beauty and Medical Aesthetics Collaboration

The launch expands P2 Science’s broader “Feel Good” platform, positioning green chemistry as a tool for meeting some of beauty’s fastest-moving demands—including silicone-free innovation, inclusive shade development and skin-first hybrid color cosmetics.

P2 Science Brings Green Chemistry to 2026 Complexion Trends With New 'Feel Good Color' Collection

The launch expands P2 Science’s broader “Feel Good” platform, positioning green chemistry as a tool for meeting some of beauty’s fastest-moving demands.

Makeup emerged as the fastest-growing division, surging 9.1% on a like-for-like basis to €359 million as Charlotte Tilbury continued to gain market share and deliver strong sell-out performance.

Puig Outpaces Premium Beauty Market as Makeup and APAC Fuel First-Half Growth

Fragrance and fashion remained Puig's largest business, accounting for nearly three-quarters of sales.

'Our teams will kick off the transition in September,' Hieronimus said, adding that the company expects to launch its first Gucci products in early 2028.

L'Oréal Sees Gucci as Its Next Luxury Beauty Powerhouse, Targets Early 2028 Launch

Gucci represents a massive opportunity because the beauty business remains relatively small compared with the strength of the fashion house.