Brands & Products | Global Cosmetic Industry

Rather than treating shampoo as a reset button that strips and conditioner as a quick fix that coats, Goddess Maintenance reframes the wash as active treatment.

Goddess Maintenance Makes the Wash Step the Treatment

Rather than treating shampoo as a reset button that strips and conditioner as a quick fix that coats, Goddess Maintenance reframes the wash as active treatment.

LVMH has appointed Véronique Courtois as Chairman and Chief Executive Officer of Parfums Christian Dior and Chairman and CEO of the Group’s Beauty division.

Véronique Courtois Appointed Chairman and CEO of Parfums Christian Dior and LVMH Beauty Division

Rather than selling “better habits,” Party of You sells solutions for imperfection. Its messaging replaces wellness ideals with lived-in realities—late nights, skipped routines, stress breakouts, dehydration, doomscrolling, emotional eating and the occasional skin care misstep.

Party of You Launches as an Antidote to Wellness Culture, Reframing Skin Care for Real Life

Moisturizers, serums and lip care led, anchored by hydration, nourishment, and brightening claims—proof that skin health remains a daily ritual, not a trend cycle.

Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.

Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

Stay on the cutting edge of skincare, haircare, and personal-care product innovation with UC’s 100% online MS in Cosmetic Science. Gain expertise in formulation and safety taught by world-class faculty with real-world industry experience.

Wella, now fully in KKR’s hands, may be approaching its next inflection point.

Balance Sheet Fixed, Business TBD: Coty After Wella

For Coty, the Wella chapter is closed. The harder question is whether the streamlined portfolio that remains can deliver.

The rollout is designed to support daily workflows, cross-functional collaboration, and faster, higher-value decision-making—with the flexibility to scale as Coty’s needs evolve.

Coty Gets a High-Tech Glow Up with OpenAI Partnership

The OpenAI collaboration builds on Coty’s rapidly expanding internal AI momentum, including a global upskilling program aimed at embedding AI fluency across functions.

U.S. FDA Dyes in Granular Form and U.S. FDA Dyes in Liquid Form from Spectra Colors Corporation solve common dust problems.

Got Dust? We’ve Got You Covered: Granular and Liquid U.S. FDA Dyes

'As body care becomes more result-oriented, our approach centers on what we call 'treatment menus'—curated regimens designed around specific concerns like dryness, crepiness, dullness, KP, and uneven tone,' says Molly Kennedy, VP of Marketing at Maesa. 'This gives consumers a clear roadmap to navigate the products.'

Maesa Doubles Down on “Face-Grade for Body” with Ontu—and Target is the Launchpad (Exec Q&A)

For Maesa, Ontu signals more than a category expansion: it’s a play at reframing body care as serious skin care—and doing it at scale through a mass retailer increasingly fluent in prestige sensibilities.

Management raised fiscal 2026 guidance, signaling confidence that the turnaround is gaining traction even as tariffs and macro volatility persist.

Estée Lauder’s Turnaround Takes Hold: Margin Repair, Category Momentum and a Clearer Path Back to Growth

Net sales rose 6% to $4.2B (organic +4%), with strength across prestige skin care, fragrance and hair care offsetting near-term makeup disruption.

e.l.f. Cosmetics teases its telenovela-inspired Big Game spot, starring Melissa McCarthy alongside iconic telenovela talent in a dramatic, tongue-in-cheek celebration of positivity, inclusivity and accessible beauty.

e.l.f. Beauty Posts 38% Q3 Growth, Lifts FY26 Outlook as rhode Fuels International Momentum

A standout contributor to the quarter was rhode’s record-breaking launch at Sephora in the U.K., which management cited as a key highlight alongside continued U.S. momentum.

With the Milano Cortina 2026 Winter Olympics approaching, Gillette Venus recently announced partnerships with U.S. figure skaters Alysa Liu, Isabeau Levito and Starr Andrews, extending its long-standing “ritual” positioning into cold-weather performance conditions.

Ulta Beauty Formalizes Its Playbook as Beauty-Sports Partnerships Go Pro

The strategy reflects a broader recalibration underway across beauty: sports partnerships are no longer about visibility alone.

Bio Component Research Appoints Sonal Patel-Trivedi as VP of Business Development

ViscoPure improves texture and sensory properties, producing smooth, non-stringy and transparent gels that meet current minimalist aesthetic trends.

Minimalist, Natural, Mighty: ViscoPure Reinvents Gel Texture

ViscoPure improves texture and sensory properties, producing smooth, non-stringy and transparent gels that meet current minimalist aesthetic trends.