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Retail
Brick and Mortar
Digital/E-commerce
Retail
Brick and Mortar
Japanese Skin Care Expands in US Retailers
DECORTÉ, a Japanese prestige beauty brand, announced the launch of its signature Liposome skincare collection in 400 Ulta Beauty stores nationwide on Nov. 2nd.
Featured
News
Thirteen Lune's Studio 13 Accelerator for High Potential Beauty Brands Has Opened Applications!
Sponsored
Trend Alert: ICONS America Jelly Applicators-Blend. Blur. Beautify.
Meet our new collection of multi-sticks, tubes, tottles, and wands—featuring jelly applicators for a pillowy-soft glide. Blend. Blur. Beautify.
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October/November 2026
Top Headlines
Skin Care
La Roche-Posay Delivers BEMT to A New Launch
Skin Care
Japanese Skin Care Brand Boscia Makes A Comeback
Sponsored
Trend Alert: ICONS America Jelly Applicators-Blend. Blur. Beautify.
Brick and Mortar
Kate Hudson Joins HealthyCell As Brand Partner And Investor
Latest
Ingestibles/Supplements
Cymbiotika Increases National Access With Walmart Expansion
Following its 2025 launch at Target and its launch in Whole Foods Market and Ulta earlier this year, it is clear the wellness company is headed in the right direction.
Devices/Tech
The New Beauty Shelf Is AI. Is Your Brand Showing Up?
Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.
Skin Care
Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display
The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.
Sponsored
Ethereal Shades by Lumson: one bottle, endless possibilities
Through Ethereal Shades, Lumson demonstrates how its in-house expertise in packaging development and decoration can unlock new creative possibilities, transforming a single packaging platform into multiple brand expressions.
Skin Care
rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora
Brick and Mortar
Ulta’s Next Growth Wave: Fragrance, Hair Care and Global Expansion
Ulta is signaling confidence, raising its full-year comparable-sales growth forecast to 3.2%-3.7%.
Hair Care
Climate-Adaptive Hair Care Brand The Potion Studio Announces Retail Expansion Into Ulta Beauty
New Retail Partnership Brings Ulta Beauty's First Black- and MiddleEastern-Owned Brand, Expanding Access to Luxury Hair Care for Multi-Ethnic, Clean-Conscious Beauty Enthusiasts
Bath & Body
LOOKFANTASTIC Takes Beauty Discovery Poolside at Mondrian Ibiza
Brick and Mortar
Target’s Beauty Bet Gains Momentum as Beauty Studio Nears Rollout
The Studio will feature more than 80 global, prestige and emerging brands, including more than 60 that are new to Target shoppers.
Brands & Products
Inside Ardell's DUO Underlash Glue & Remover Launch
Ardell's Brand Director, Jennifer Johnson, talks about the features and the differentiating factor that set the new DUO Underlash Glue & Remover apart.
Skin Care
China's Proya Targets U.S. Prestige Beauty With Ulta Beauty Expansion
The partnership reflects growing interest among U.S. retailers in Asian beauty brands, particularly those offering science-led skin care and differentiated product development.
Brick and Mortar
Ulta Beauty Taps PacSun CEO Brieane Olson for Board
Olson brings more than 20 years of specialty retail experience spanning strategic planning, brand building, omnichannel commerce, merchandising and organizational leadership.
