Color WOWArticles & NewsHair CareWhy L'Oreal is Acquiring Color WowU.S.- and U.K.-based Color Wow was founded in 2013 by Gail Federici and has since enjoyed "rapid growth" via salons, selective distribution and e-commerce.HomeHere's What Happened at Cosmo Prof's Color the WorldWorkshop sessions, including those hosted by hairstylists Chris Appleton, Sydney Ann Lopez and Melody Larissa, helped salon professionals develop skills.