Pretty in My Pocket

Pretty in My Pocket (PRIMP) centralizes the beauty consumer decision journey with a mobile shopping app that combines drugstore to department store ratings, reviews, and content with in-store and online purchase incentives. PRIMP has revolutionized the way beauty brands engage with consumers. With location-based targeted promotions, brands can offer purchase incentives to the right consumer, in the right place, and at the right time to drive traffic into stores and increase sales.