The Goodkind Co
The Goodkind Co — We Build Better Beauty, Together
Who We Are
At The Goodkind Co, we’re more than a formulator and contract manufacturer — we’re your partner in building clean, natural, and sustainable personal, facial, and body care products. Based in Round Rock, Texas (just outside Austin), we work with brands of all sizes, from startups to global leaders, to craft products with purpose.
What We Believe
We believe in doing things the right way — for our partners, for consumers, and for the planet. Our Net Promoter Score (NPS) of 78 puts us alongside brands like Apple and Starbucks, and we’ve earned that by putting our brand partners first. Your success is our success, and we measure our impact by the trust and results we help you achieve.
As a Certified B Corporation, we hold ourselves to the highest standards of social and environmental responsibility. We know every product we help create has an impact, and we’re committed to making sure it’s a positive one.
What We Do
We offer end-to-end solutions for brands looking to innovate and grow. Our services include:
Product Strategy & Development — We help you shape your vision and bring it to life.
Custom Formulation — From concept to sample to scale, we design highly effective products that align with your brand’s ethos and goals.
Manufacturing & Fulfillment — We compound, fill, and deliver with precision, quality, and care.
We specialize in anhydrous (low- or no-water) formulations — including natural deodorants, serums, cleansers, butters, and more —increasing efficacy while reducing preservatives and water waste.
Our 80,000 sq ft facility, powered by renewable energy, is designed for flexibility and scalability. Everything we do meets stringent cGMP and ISO 22716 quality standards — because your products deserve nothing less.
How We Partner
We’ve been in your shoes. Our leadership team comes from the brand side, which means we understand the pressures, the passion, and the challenges of building products consumers love. We pride ourselves on being transparent, proactive, and deeply collaborative. Our partners often tell us: “With Goodkind, we never have to worry.” That’s the experience we aim to deliver every time.
Good partners make great products.
Product Development: We custom formulate all of our products at our on-site laboratory. Based on your product needs, we can custom develop a new formula, match a benchmark, or leverage an existing base from our extensive formula library. Testing: We conduct a variety of informal testing procedures in-house, and collaborate with a number of third-party labs. Typical tests include plate count testing, preservative testing, component compatibility testing, stability testing, and RIPT testing depending on your brand’s needs.Manufacturing: We follow GMP (Good Manufacturing Practices) and are ISO 22716 certified. While we love making natural deodorant, our capabilities include oils, creams, serums, scrubs, masks, gels, sticks, and other beauty care products.Quality Control: We manufacture your products according to exacting specifications and consistently deliver them on time. Our Quality Team ensures strict adherence to all production protocols and conducts statistical sampling to analyze all raw materials and finished goods.
- Cosmetics/Personal Care Ingredient Supplier
- Business Services(Equipment/Manufacturing/Supply Chain Services)
- Contract Manufacturing Services(Antiperspirant/Deodorants, Balms, Bath & Body, Filling Bottle/Jars, Filling Tube, Masks, Skin Care, Soaps)
- Cosmetic Ingredients(Actives, Balancing-soothing, Cleansing, Formulating aids, Moisturizing, Natural/Sustainable, Preservation, Rheology-thickener, Sensory, Skin/Body and more)
- Cosmetic & Personal Care Formulas(AP/Deodorant, Anti-aging/Face, Bath/Shower, Skin Care)