Excel InStore

Excel InStore designs, engineers, and manufactures custom retail fixtures, in-store displays, and merchandising programs. For more than 25 years, we’ve partnered with brands at every stage, from first launches to large-scale rollouts spanning thousands of retail doors. With deep expertise in beauty retail, we understand the unique demands of the category and how to translate a brand’s vision into impactful retail experiences that build awareness and drive sales.

Our in-house Design + Innovation, Engineering, R&D and Prototyping teams collaborate across every stage of development, from initial concept through manufacturing and execution. With two facilities totaling more than 185,000 square feet, complemented by international manufacturing and sourcing capabilities, we have the resources and flexibility to support programs of varying scope and scale.

At the heart of every project is a dedicated account manager who serves as a consistent partner throughout the process, bringing together the right teams, managing the details, and keeping budgets and timelines in focus.

Headquartered in Fergus Falls, Minnesota, with an additional office in Maple Grove, Minnesota.