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2025

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January/Feburary 2026
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January/Feburary 2026

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Interesting Stories
The campaign tagline, “Skin care works better when done with intention,” reflects the brand’s commitment to ingredient integrity and purposeful product use.
Skin Care
Drunk Elephant Says Goodbye to Sephora Kids with New Age-Appropriate Campaign
In 2026, companies will seek brands with a more disciplined and surgical environment focused on biotech, R&D capabilities, high-growth indies and corporate divestitures, rather than simply pursuing scale.
Color Cosmetics
Which Beauty Brands Are Ripe for Acquisition in 2026?
The takeover interest comes as Olaplex works to stabilize performance amid softer demand, heightened competition and cautious consumer spending.
Hair Care
Henkel Eyes Olaplex Takeover as Haircare Brand Navigates Sales Pressure and Gen Z Appeal
The Perfect Packaging Partnership is a Thing of Beauty: How to Find the Right Packaging Supplier
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The Perfect Packaging Partnership is a Thing of Beauty: How to Find the Right Packaging Supplier
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Bath & Body
Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health
Successful brands demonstrated durability beyond initial launch windows through repeat purchase and cross-category adjacency.
Bath & Body
The New Rules of Winning at Sephora—Category by Category
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Skin Care
The Future of Beauty Is Now: Download Accupac’s 2026 Trend Report
The Future of Beauty Is Now: Download Accupac’s 2026 Trend Report
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The Future of Beauty Is Now: Download Accupac’s 2026 Trend Report
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