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305 Results
Type: Article
Section: Brands & Products > Fragrance/Home
Brick and Mortar
InnoCos Digital NY 2015 Part 1: Fragrance Retail's Opportunity to Convert
Event illuminated what works and what doesn't for prestige fragrance consumers across channels, including advertising, tips, sampling, promotions, in-store advice and more.
Packaging
Packaging and Consumer Connection
Perfume is an affordable luxury that expresses our emotions, a tale of dreams, sensitivity and powerful ambitions. A well-crafted perfume bottle stimulates a festivity of human emotions which can be awakened visually, bringing back old memories, like a summer holiday on an island or a melancholic rainy afternoon in the country, emotions which can be further stimulated and enhanced by the perfume through the sense of smell, giving a lasting impression.
Fragrance/Home
Brand Revival: Celebrating America’s Perfumery Roots
How Blocki Perfumes revived a classic US fragrance brand with a unique mix of classical influences, contemporary design and sophisticated scents.
Fragrance/Home
White Space Alert: Multifunctional Fragrances
Offering additional benefits with a single spray can capture millennials' attention and build new brand opportunities.
Fragrance/Home
Rethinking Fragrance: Part II
Today’s fragrances must match the brand DNA.
Event Coverage
Cosmoprof North America Sees Success, 25,000+ Attendees for 2014
The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.
Consumers & Markets
Multinationals Target Brazil’s Beauty Industry for Growth Despite Drop
Although Brazil’s beauty industry displayed less than double-digit growth for 2013, big industry brands and suppliers are still creating partnerships and announcing investments there.
Fragrance/Home
Rethinking Fragrance: Part I
How the industry can reinvigorate the fragrance market in an already-cluttered landscape.
Fragrance/Home
Stop Making Scents?
Ephemeral copyright protection for fragrances.
News
Emotional Branding—Can You Feel It?
Explore the connection between beauty products and experiences through the “scentsational” collaboration between H2O Plus and Disney.
Packaging
Pratt Institute Celebrates at 2014 Art of Packaging Award Gala
At the 2014 Art of Packaging Award Gala, held May 6, 2014, in New York, the Pratt Institute celebrated its 25th anniversary and bestowed the Art of Packaging Award to Mary KAy
Fragrance/Home
A Closer Look at Personal Care Fragrance
Changing markets, men’s grooming, aging consumers, natural ingredients and more.
Consumers & Markets
Avon and Korres Join Forces to Enter Latin America
Beauty brands Avon and Korres team up to gain ground in Latin America, while import barriers in other countries seem to be tied to slower growth.
Packaging
Engaging Innovation in Beauty Packaging
Insights on new innovations from beauty packagers, as well as where they seek out—and find—their inspirations.
News
3 Tips for Smart Navigation in Beauty Social Media Outreach
Today, it is critical to incorporate and mobilize consumers in ways that make them feel part of the process.
Fragrance/Home
Fragrance Is Beauty
The importance of a well-developed fragrance in a beauty product is not to be underestimated, as scent can help consumers connect to products—and brands—on a deeper, more emotional level.
Consumers & Markets
Turbulence in Emerging Markets But Beauty Will Prevail
Growth in emerging markets is slowing, but the consumers who have joined the middle classes are not about to stop buying beauty and personal care products altogether. The challenge will be in adapting planning strategies to the changing climate and tailoring products and marketing. And innovation has never been more important than it is now.
Ingredients
Drawn to the Flame
Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.
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