Search Global Cosmetic Industry

75 Results

Type: Article

Section: Brands & Products

L’Oréal’s Water Saver system debuted at CES 2021.

What Do You Stand For?

In the last five years the beauty world and industry in general have come under increasing pressure by the public to put their values front-and-center.

Sustainability: This Year’s Model

Combination of factors gives boost to sustainability efforts.

Packaging Matters

Measuring consumer satisfaction with beauty packaging—and finding opportunity.

Manly Packaging

Brand packaging that connects with men requires a straightforward message, masculine shapes and functional elements with a little personality.

Emotional Packaging

As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.

JAMason

Optimizing Green Packaging

The opportunities for making a brand’s packaging more green may seem endless, which is why it is important to find something that is just right for your brand and its products.

Packaging as Added Value

Packaging for beauty must be functional and attractive, but it also increasingly needs to offer additional benefits to both the consumer and the brand.

Packaging Design: Engaging Consumers

As the role of marketing becomes increasingly important, packaging design becomes key in the overall mix.

Natural Product Packaging

Consumers seeking organic and natural products look for brands that speak to their lifestyle approach. The packaging of such products must appeal to this contemporary mind-set.

Sample Packaging Engagement

Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.

green_button

Packaging Signature Scents

Annette Green, president emeritus, The Fragrance Foundation, provides GCI with insight into the evolution of fragrance, the unique challenges in designing packaging for fragrances and her thoughts on fragrance consultant Victoria Frolova’s “best things about fine fragrances now” and their impact on packaging.

Although many brands and stores are starting to offer the in-store option, most consumers (64%) are unaware of in-store recycling, and when in-store recycling is offered, only 12% always return empty beauty and personal care packaging back to the store for recycling.

Consumer Survey: Sustainable Packaging & Ingredients

Part 2 of 2: 7,300 consumers chime in on just how much sustainability factors into purchasing behavior and brand loyalty.

Price vs. Value: Packaging’s Role

A brief look at the economy’s impact on retail and the subsequent impact on consumers’ buying preferences and habits, but packaging can still sway them in what they buy.

A recent U.S. consumer survey found that 91% of women reported being likely or somewhat likely to find targeted products to help with menopause.

3 Trends Bringing Body Skin Care Forward

From menopausal solutions to circular product design, brands are adopting innovation to service consumers.

Overnight Labels worked with Willing Beauty to create a pressure-sensitive label featuring gold cold foil lettering on its Restorative Body Cream and Revitalizing Body Polish.

Body Care Packaging Launches

Recent packaging launches are versatile in their usage.

The Language of Packaging

Communicating through packaging to reflect brand positioning and connect to consumers.

Packaging and Product Aesthetics

Primary beauty packaging plays the role of billboard, container, product protector and more—and beauty brands and packaging suppliers have to collaborate to optimize results.

Sustainability for Packaging Success

Recovery, sourcing and optimization are the keys to implementing successful sustainability strategies for your packaging.

Page 1 of 5