Search Global Cosmetic Industry

5 Results
Type: Article
Section: Brands & Products > News
In September 2018, Anna Chokina assumed the role of global vice president brand marketing for skin care and personal care for Avon.
“We’re Faster Now”: 2 Products Show Avon’s Evolution
How a legacy of science and fast-beauty innovation is helping reshape this brand's global reach.
Jun 28th, 2019
Marketing Matters: Are You a Trend Watcher?
When I was in elementary school one of my friends wanted to be a fortune teller—but often it’s me who feels like one since I am constantly on the lookout for what might be happening next in the personal care industry...
Jul 1st, 2008
Marketing Matters: Are You a Trend Watcher?
All indications are that males are spending more and more time and money on personal grooming.
Aug 28th, 2008
Finding Your Niche in Salon Hair Care
Salon hair care manufacturers are finding success with brand strategies that include broad product ranges aimed at answering very narrow needs, employing the latest technologies and appealing to causes and lifestyles.
Oct 13th, 2008
Makeup brand owners have embraced movies and tapped into their blockbuster potential. Photo courtesy of HCT Packaging.
Licensing in Color: Movie-inspired Makeup
Makeup brand owners have embraced movies and tapped into their blockbuster potential, and as movies become increasingly more graphic-rich and intensely pigmented, it’s natural to see movie colors acquire a life in paint pots, eye shadows and lipsticks.
Apr 6th, 2010
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